# Embed a widget on WordPress

Add your widget to a WordPress page, post, widget area or template with a Custom HTML block, then preview and publish it.

WordPress shows a ReTestimonial widget through its **Custom HTML** block. You copy the widget's code once, paste it into the block and publish the page. There's no plugin to install.

> **Note:** On WordPress.com, the widget's code works only on a paid plan with hosting features activated. See [If the code disappears after you save](#if-the-code-disappears-after-you-save).

1. **Copy your widget's embed code**

   In the widget builder, click **Get code**. Click **Publish and copy code**, or **Copy code** if the widget is already published. If you haven't made a widget yet, start with [Embed a widget on any website](/help/display/embed-a-widget-on-any-website).

2. **Add a Custom HTML block**

   Open the page or post in the WordPress editor. Click the **+** block inserter where the widget belongs, search for "HTML" and choose **Custom HTML**. You can also type `/html` in an empty paragraph and press Enter.

3. **Paste the code**

   Click **Edit HTML** on the block, paste the code into the editor and click **Update**. Paste all of it without changing it, down to the closing `</script>` tag. If the editor has separate HTML, CSS and JavaScript panels, paste it into the HTML one.

4. **Preview and publish**

   Click **View** in the editor's top toolbar and choose **Preview in new tab** to see the page with your widget. When it looks right, publish or update the page. Your site shows the widget only once it's published in ReTestimonial.

## Other places to add it

- **A widget area (classic themes):** go to **Appearance** > **Widgets**, pick an area such as the footer or sidebar, and add a **Custom HTML** block there.
- **A template (block themes):** block themes have no **Widgets** screen. Add the **Custom HTML** block to a template or template part in the Site Editor instead.
- **The classic editor:** if your site uses the Classic Editor plugin, switch from **Visual** to **Code** (called **Text** in older versions of WordPress) before you paste.

## If the code disappears after you save

### WordPress.com

WordPress.com accepts `script` and `iframe` tags only on a paid plan with hosting features activated. If the code vanishes or is cut short after you save:

1. Make sure your site is on a paid plan.
2. Activate hosting features by installing at least one plugin.
3. Paste the code into the block again and save.

### Self-hosted WordPress

Posting scripts needs the `unfiltered_html` permission. Administrators and Editors have it on a single site; on a multisite network, only Super Admins do. For other roles, such as Author or Contributor, WordPress strips disallowed tags when the page is saved. Ask someone with the permission to add the block.

## Good to know

- **Keep Script selected.** If **Get code** offers **Script** and **Iframe / Embed URL**, keep **Script**, the default. Some styles only work with it, and WordPress.com restricts iframes just like scripts. See [Script or iframe](/help/display/embed-a-widget-on-any-website#script-or-iframe).
- **Floating widgets attach to the browser window**, not to the block. To show one on many pages, add it to a widget area or template.
- **A Wall of Love works the same way.** Click **Embed code…** on its card, choose **WordPress**, click **Copy** and follow these steps. See [Embed a Wall of Love on your website](/help/display/embed-a-wall-of-love).

![The Embed Wall of Love dialog with WordPress chosen, showing the snippet to copy](https://assets.retestimonial.com/app-statics/help/shots/wall-embed-wordpress.6a490dee.webp)

A Wall of Love's embed dialog, with WordPress chosen.

## Next steps

- [Embed a widget on any website](/help/display/embed-a-widget-on-any-website)
- [Embed a widget on Webflow](/help/display/embed-on-webflow)
- [Customize a widget](/help/display/customize-a-widget)