# Find missing proof with Proof Gap Autopilot

Tell Proof Gap Autopilot which pages need proof, see which testimonials cover each one, and copy a brief for collecting what's still missing.

Proof Gap Autopilot checks your most important pages, such as your pricing page or a product page, against your testimonials. For each page, you describe who it's for and what it has to prove. It then shows which testimonials cover it, what's still missing, and a brief for collecting the rest.

It's on Premium and Business and works from your [Proof Intelligence](/help/manage/proof-intelligence) analysis, so it only sees testimonials that have been analyzed. Everyone on the project can view it; the workspace owner, Admins and Members can add and change targets.

1. **Open Proof Gaps**

   In your project's sidebar, click **Proof Gaps** under **Analyze**. The page is called **Proof Gap Autopilot**.

2. **Add a target**

   Click **Add target** (or **Create first target** if you have none yet). A target is one page you want proof for:

   - **Name**: a label you'll recognize, such as "Pricing page".
   - **Page URL or path**: a path that starts with `/`, such as `/pricing`, or a full `https://` address.
   - **Funnel Stage**: **Home**, **Landing Page**, **Pricing**, **Product**, **Demo**, **Checkout**, **Onboarding** or **Other**.

3. **Describe what the page needs**

   Open **Target Signals** and list what the page has to prove, separated by commas:

   - **Personas**: who the page is for, such as a job title or type of business.
   - **Use Cases**: what customers use your product for.
   - **Features**: the features the page talks about.
   - **Objections**: the doubts the page has to answer, such as price or setup time.

   Under **Desired Asset Types**, pick the kinds of proof you'd like to use there (**Case Study**, **Image**, **Video**, **Widget**, **Wall of Love**, **Share Page** or **Quote**), add any **Notes**, and click **Create target**.

   > **Note:** A signal matches when Proof Intelligence described a testimonial in the same words. Capital letters, punctuation, a plural and small words such as "of" don't matter, and a short signal finds a longer description that contains it: "pricing" matches "Pricing concerns". Different words for the same idea still don't match: "Onboarding" doesn't find "Getting started". For features and use cases, the wording in the inbox's **Feature** and **Use case** filters is what Proof Intelligence used. Set at least one signal: a target without any finds almost nothing.

4. **Read the results**

   Click a target in the **Target Inventory** to see its details. Each target gets a coverage state and a **Coverage score** out of 100:

   - **Missing**: no qualifying approved testimonial yet.
   - **Partial**: one or two.
   - **Strong**: three or more.

   A testimonial qualifies when it matches enough of the target: each kind of signal it matches (persona, use case, feature, objection) counts most, and a high Showcase Score and a recommended asset from your **Desired Asset Types** add to it. Only one testimonial per customer counts, and only approved testimonials count toward coverage.

   The details show:

   - **Matched Testimonials**: up to five approved and up to five still pending, with each one's **Score**, **Showcase** score and the signals it matched. Approved ones come first. A match still waiting on your inbox's **Pending** page is listed with **Pending: not counted yet**: it counts toward coverage once you approve it.
   - **Missing signals**: the signals no qualifying testimonial covers yet, such as "Needs objection-handling proof for Pricing".
   - **Measured impact**: how often proof was shown on this page and the conversions credited to it, when you measure the page with [Proof Impact](/help/insights/proof-impact).

5. **Act on the gaps**

   **Recommended Actions** links to the next steps for the target, for example:

   - **Review pending matches**, when matching testimonials are waiting for approval: it opens your inbox's **Pending** page. The ones that match are named under **Matched Testimonials**.
   - **View matching testimonials**: your **Approved** testimonials, filtered by the target's signals.
   - **Open Smart Invites**, while coverage isn't **Strong**: ask customers for the proof that's missing.
   - **Open widget workflow** and **Open Wall of Love workflow**: put your matched proof on the page.

   These are only suggestions: nothing changes until you act on one.

   The **Collection Brief** turns the gap into outreach guidance: **Page Context**, **Currently Missing**, **Ideal Proof**, an **Outreach Prompt** to adapt for your customers, and **Interview Angles**. Click **Preview brief** to read it, or **Copy brief** to copy it as text for an email, an interview or a teammate.

## If a target stays Missing

A target can say **Missing** while plenty of your testimonials talk about its topic. Check these:

- **The signals use other words.** A signal matches the words Proof Intelligence used to describe a testimonial, not the review's own text. "Pricing" finds "Pricing concerns", but "Cost" doesn't. Copy the exact wording from the inbox's **Feature** and **Use case** filters into **Target Signals**.
- **The target has no signals.** A target without any finds almost nothing. Add at least one.
- **The testimonials aren't analyzed.** Only analyzed testimonials are checked; see the next section.
- **They aren't approved.** A match that's still on your inbox's **Pending** page is listed with **Pending: not counted yet** and counts once you approve it.

## When too few testimonials are analyzed

If the project has no testimonials yet, a **No testimonials to analyze yet** notice says so, and its **Collect testimonials** link opens your forms: there's nothing for Proof Intelligence to analyze until some arrive.

Once you have testimonials, and until at least 60% of them are analyzed, a **More testimonials need analysis** notice shows how many are done, the results are only a rough guide, and **Recommended Actions** offers just **Run analysis first** and **Copy collection brief**. Testimonials are analyzed automatically while you have AI credits, a backlog in batches, unless automatic analysis is switched off for the project. To queue all of them now, click **Proof AI** in your inbox's toolbar, then **Start Analysis**; the notice's **Open the inbox** link takes you there. See [Analyze your testimonials with Proof Intelligence](/help/manage/analyze-your-testimonials). The Insights **Overview** shows your coverage and what the rest would cost.

Proof Gap Autopilot itself doesn't use AI credits; analyzing testimonials does. See [AI credits](/help/account/ai-credits).

## Change, pause or delete a target

- **Edit:** click the pencil icon beside a target, or **Edit** in its details, and click **Save changes**.
- **Pause:** in the edit window, switch off **Status**. A paused target is left out of the results until you switch **Status** back on, or click **Reactivate** in its details. There's a cap on active targets per project, shown under **Target Inventory**; pause one to make room for another.
- **Delete:** click the bin icon, then **Delete target**. Your testimonials aren't affected.

Results are worked out each time you open the page. After you analyze or approve more testimonials, click **Refresh**.

## What happens next

- [Smart Invites](/help/collect/smart-invites), [Invite one customer](/help/collect/invite-one-customer) and [Invite customers from a file](/help/collect/invite-customers-by-hand-or-from-a-file), to collect the missing proof.
- [Fill a widget with auto-sync](/help/display/fill-a-widget-with-auto-sync) to show the matched testimonials on the page.
- [Testimonial insights](/help/insights/testimonial-insights)