# Testimonial insights What the Analyze section of a project shows, from AI patterns in your testimonials to widget and video performance, and where each number comes from. The **Analyze** section at the bottom of a project's sidebar is where you see what your testimonials say and how they perform. It has three pages: - **Overview**: a summary of everything below, plus the patterns AI found in your testimonials. - **Proof Gaps**: the pages of your site that lack matching proof, and the testimonials that would fill them. - **Proof Impact**: which widgets and testimonials are credited with conversions on your site. Two more pages open from the **Overview**: widget analytics and video analytics. When there's a clear next step, the **Overview** item in the sidebar also shows a one-line preview of it. ## The Overview page The **Overview** page (headed **Insights**) reads from top to bottom, from the state of your analysis to the detail. ### Health and priority Four figures open the page: - **Coverage**: the share of your testimonials with an up-to-date AI analysis, with the count beside it (for example 18/24). - **Needs Analysis**: testimonials whose analysis is missing, out of date after an edit, or failed. - **AI Credits**: the credits this project has available for analysis. See [Buy and manage AI credits](/help/account/ai-credits). - **Backfill Cost**: the credits it would take to analyze everything in **Needs Analysis**. To analyze them, see [Analyze your testimonials with Proof Intelligence](/help/manage/analyze-your-testimonials). ### Where proof needs work and what drives results - **Proof Gap Autopilot** counts your target pages as **Missing**, **Partial** or **Strong**, depending on how much matching proof each has. With no targets yet, click **Get started** to add one. See [Find missing proof with Proof Gap Autopilot](/help/insights/proof-gap-autopilot). - **Proof Impact** shows **Total conversions**, how many are **Attributed** to a widget, the **Attributed value** (one total per currency) and your **Top performer**, for the last 90 days. Until your site reports a conversion, it shows **Start measuring proof impact** instead. **Open Impact Dashboard** opens the full report; see [Read the Proof Impact report](/help/insights/read-the-proof-impact-report). ### Widget and video metrics Two cards summarize the last 30 days: - **Widget Performance**: **Impressions** (counted like **Widget views** in the full report), **CTR** (testimonial clicks as a percentage of impressions) and **Video starts** in your widgets, plus your top widget. - **Video Performance**: **Views**, **Watch time** and **Completion** for your video testimonials, plus your top video. Click **Open** on either card for the full report: [Read your widget analytics](/help/insights/widget-analytics) or [Read your video analytics](/help/insights/video-analytics). ### What your proof is saying The rest of the page shows the patterns Proof Intelligence found: - **Sentiment Breakdown**: how many testimonials are positive, mixed, neutral or negative. - **Theme Breakdown** and **Feature Mentions**: the most common main themes and product features. - **Pain Point → Outcome**: the most common pairs of the problem a customer had and the result they got. - **Strongest Proof**: the testimonials with the highest showcase score, with the score beside each. - **Top Quote Candidates**: the most quotable lines, each with its score. Each list shows up to eight entries. ## Where the numbers come from The **Coverage** figures and every panel under **What your proof is saying** come from [Proof Intelligence](/help/manage/proof-intelligence), the AI analysis of each testimonial. They count the testimonials on your inbox's **Pending** and **Approved** pages; archived testimonials and spam are left out. So **Strongest Proof** and **Top Quote Candidates** can include a testimonial you haven't approved yet. A testimonial counts only once its analysis is up to date: after you edit one, it drops out until it's analyzed again. The **Proof Impact** figures come from the conversions your website reports; here, each conversion's credit goes to the last widget the visitor saw. The widget and video cards come from the same events as their full reports. ## Who can see it and which plans include it Everyone on the project can open the Analyze pages, Viewers included. - The full **Overview**, **Proof Gaps** and the AI patterns are on Premium and Business. - **Proof Impact** is on Premium and Business, and its experiments on Business. - Widget analytics is on Pro, Premium and Business, and video analytics on Pro, Premium and Business. On a plan with these but without Proof Intelligence, the **Overview** shows the widget and video cards above an upgrade card. - On Free, the **Overview** shows an upgrade card only. ## In this section - [Read your widget analytics](/help/insights/widget-analytics): views, clicks and engagement for every widget, page and placement. - [Read your video analytics](/help/insights/video-analytics): plays, watch time and completion for your video testimonials. - [Find missing proof with Proof Gap Autopilot](/help/insights/proof-gap-autopilot): set target pages and see where proof is missing. - [Proof Impact](/help/insights/proof-impact): which widgets and testimonials are credited with conversions, how to set it up and how to read its report. - [Run a Proof Impact experiment with a no-widget group](/help/insights/run-a-proof-impact-experiment): measure what a widget changes, against visitors who don't see it. - [Proof Impact isn't measuring conversions](/help/insights/proof-impact-not-measuring): what to check when the report stays empty.