# Create a case study from a testimonial

Turn an approved testimonial into a short case study with one of four templates, and see what it costs in AI credits and where its text is kept.

Proof Intelligence can write a short case study from one approved testimonial: a headline, a summary and a few sections, in the shape of the template you pick. Each case study uses 2 AI credits. It's on Premium and Business, for the workspace owner and the project's Admins and Members; Viewers can't create one.

1. **Open the testimonial's Proof Intelligence window**

   In your project's sidebar, open **Approved**. Click **Show more** on the testimonial, open its **AI** menu and choose **View AI insights**. A testimonial on **Pending** has no **AI** menu, so approve it first.

   To find good candidates, click **+ Filter** above the list, choose **Recommended asset**, then **Case study**: it lists the testimonials Proof Intelligence expects to work best as one.

2. **Pick a template**

   Open the menu beside **Create case study**. It starts on **Outcome-led**.

   [The four templates](#the-four-templates) says what each one writes.

3. **Create it**

   Click **Create case study**. The buttons show a spinner while it's written. Then "Case study generated" appears, and the case study is added to the top of **Generated Documents**, at the bottom of the window, under a title that starts "Case study:" and a badge with its template.

4. **Copy the text**

   Select the case study's text in the window and copy it to wherever you'll use it: there's no copy or download button. It has a headline, a short summary, its sections and sometimes a closing call to action marked **CTA:**.

   The case study is written only from the testimonial and its analysis. It's AI-written all the same, so read it before you publish it and check that every claim is one your customer made.

## The four templates

The menu beside **Create case study** offers four templates: **Outcome-led**, **Migration narrative**, **Practitioner journey** and **Use-case spotlight**.

| Template                 | What it writes                                                                           | The sections it asks for                                                 |
| ------------------------ | ---------------------------------------------------------------------------------------- | ------------------------------------------------------------------------ |
| **Outcome-led**          | Leads with the result, then tells how it came about. Suits landing pages and sales decks | The starting point, What changed, The result                             |
| **Migration narrative**  | The story of moving from a competitor or an old way of working                           | Before — the old way, Why we moved, How migration went, Where we are now |
| **Practitioner journey** | A longer, personal story with the customer at its center                                 | The job, The hunt, The pivot, The setup, The win, What's next            |
| **Use-case spotlight**   | Built around one use case or one kind of customer                                        | The use case, The team, The setup, The metric                            |

A section is reworded or left out when the testimonial has nothing to say for it.

## Create case study in the card's AI menu

**Create case study** is also in the card's **AI** menu, under **View AI insights**. There it starts as soon as you click, always with the **Outcome-led** template, and uses its credits straight away. When it's done, the window opens with the new case study. To choose another template, use the window.

## What it costs

A case study uses 2 AI credits. If the testimonial isn't analyzed yet, or what it says has changed since its analysis, it's analyzed first, for 1 more credit.

Every click on **Create case study** writes a new case study and uses credits again, so trying all four templates on one testimonial uses 8 credits. If writing fails, the 2 credits are returned. With too few credits, it stops with "Insufficient AI credits" and the numbers you have and need. See [Buy and manage AI credits](/help/account/ai-credits).

## Edit, replace or delete a case study

A case study can't be edited or deleted in the window, and there's no regenerate button. **Create case study** adds another one and leaves the earlier ones in the list, so edit the text after you've copied it. Deleting the testimonial deletes its case studies with it.

A case study never changes the testimonial itself, and it isn't shown on your widgets, Wall of Love pages or share pages. It stays in the testimonial's **Proof Intelligence** window.

## What happens next

- **Emphasize text**, beside **Create case study**, writes shorter copy from the same testimonial for 1 credit. See [Case studies and emphasized text](/help/manage/proof-intelligence#case-studies-and-emphasized-text).
- To analyze more testimonials first, see [Analyze your testimonials with Proof Intelligence](/help/manage/analyze-your-testimonials).
- For everything else the analysis gives you, see [Proof Intelligence](/help/manage/proof-intelligence).