# Organize testimonials with tags

Create and color tags, add them to testimonials, and use them to filter your inbox and choose what widgets and Wall of Love pages show.

Tags are labels you make up for a project, such as "Enterprise" or "Onboarding", and add to testimonials so you can find and group them later. The workspace owner and the project's **Admins** and **Members** can create and add tags. **Viewers** see them but can't change them.

1. **Create your tags**

   In **Pending** or **Approved**, click **Options** and choose **Manage tags**. In **Manage Tags**, type a name in the **New tag name...** box and press Enter, or click the plus button.

   Each name can be used once per project, whatever its capitals: if "Enterprise" exists, adding "enterprise" says "Tag already exists".

   ![The Manage Tags dialog, listing each tag with its color, how many testimonials have it, and its rename and delete buttons](https://assets.retestimonial.com/app-statics/help/shots/inbox-manage-tags.f0c31b33.webp)

2. **Give a tag a color**

   Click the round swatch at the start of the tag's row and pick a color, or pick the dashed circle to remove it. The color shows next to the tag when you add tags to a testimonial and in the inbox's **Tags** filter.

3. **Add tags to a testimonial**

   On the testimonial's card, click **Show more**, then **Tags**. Under **Assign Tags**, tick each tag you want and untick any you don't. Each change is saved straight away.

   ![The Assign Tags popover: a search box, then the project's tags with their colors and counts, with catering and events ticked](https://assets.retestimonial.com/app-statics/help/shots/inbox-assign-tags.eea9cb37.webp)

   The card shows its first two tags, plus a count such as **+2** when it has more.

## Rename or delete a tag

Open **Options** and choose **Manage tags** again. The number beside each tag is how many testimonials have it.

- **Rename:** click the pencil, type the new name and press Enter. Every testimonial with the tag gets the new name, and the tag keeps its color. Widget and Wall of Love rules, Proof Match rules and [saved inbox views](/help/manage/save-and-share-inbox-views) that use the tag switch to the new name too.
- **Delete:** click the bin, then **Delete**. The tag is removed from every testimonial that has it. This can't be undone.

> **Warning:** Deleting a tag doesn't change the rules or saved views that use it. A widget that shows only testimonials with that tag has nothing left to show. The message after you delete says how many widgets, Wall of Love pages and saved views you can see (team views and your own) still filter on the tag, whether a rule keeps testimonials with it (**Has any of**) or leaves them out (**Never**). Open them and take it out: a rule still lists the deleted tag, so you can remove it there.

## When a testimonial loses its tags

Rejecting or archiving a testimonial keeps its tags, so they're still there when you restore it from **Archived**. A testimonial loses a tag only when you take it off, or delete the tag itself under **Manage tags**.

Cards in **Spam** have no **Tags** button, so you can't tag a testimonial there.

## Tag many testimonials at once

The inbox has no bulk tagging, so you add tags one testimonial at a time. One other place can tag as testimonials come in:

- **Imports from a file:** choose tags under **Apply tags to all imported testimonials**, or map a column of tags. Tags the project doesn't have yet are skipped, so create them first. See [Import testimonials from CSV, Excel or JSON](/help/import/import-from-csv-excel-or-json).

## Where tags are used

- **Your inbox:** click **+ Filter** and choose **Tags** to see the testimonials that have any of the tags you pick. See [Filter and search your inbox](/help/manage/filter-search-and-saved-views).
- **Auto-sync rules:** a widget or Wall of Love page set to **Auto-sync** has **Tags** under **The pool**. **Has any of** keeps testimonials with at least one of the tags you pick, and **Never** leaves out any that have them. It shows once your project has tags.
- **Picking by hand:** when you choose a widget's or [a Wall of Love page's testimonials](/help/display/choose-and-order-wall-testimonials) yourself, you can narrow the list to a tag.
- **Exports and webhooks:** **Export to CSV** includes a Tags column, and project webhooks send each testimonial's tags.

Widgets never show tags. A Wall of Love page shows them only if you turn them on: in its builder, the **Tags** element on the **Design** tab has **Show tags**, which puts them on the cards (choosing the **Detailed** card preset turns it on too), and the **Hosted Page** tab's **Filters** section can add a **Tags** filter for visitors. If you use either, name your tags with visitors in mind.

## What happens next

Tag new testimonials as you review them, then use a tag in an auto-sync rule so a widget picks up every testimonial you tag that way.

- [Fill a widget automatically with auto-sync](/help/display/fill-a-widget-with-auto-sync)
- [Wall of Love](/help/display/wall-of-love)
- [Act on several testimonials at once](/help/manage/bulk-actions)