Insights
See how your testimonials perform and where you're missing proof.
- Testimonial insightsWhat the Analyze section of a project shows, from AI patterns in your testimonials to widget and video performance, and where each number comes from.
- Read your widget analyticsSee how often your widgets are viewed, clicked and played, on which pages and placements, and how each review performs, for any period.
- Read your video analyticsSee how often your video testimonials are played, for how long and to the end, in your widgets, on share pages and through their embed code.
- Find missing proof with Proof Gap AutopilotTell Proof Gap Autopilot which pages need proof, see which testimonials cover each one, and copy a brief for collecting what's still missing.
Proof Impact
See which testimonials come before conversions, and test what works.
- Proof ImpactWhat Proof Impact measures, how a conversion is credited to a widget view, what you need before it can measure, and which plans include it.
- Set up Proof Impact trackingCreate a conversion event, add the tracking code to your site and send a test, so Proof Impact can link conversions to widget views.
- Read the Proof Impact reportRead Proof Impact's totals, attribution models and breakdowns, check data quality, fix a value that shows Unavailable and export the numbers.
- Run a Proof Impact experiment with a no-widget groupSplit your visitors between a published widget and no widget at all, then compare how often each group converts.
- Auto-Optimize a Proof Match widgetLet a Proof Match widget test its rules against each other and show each visitor the proof that leads to more conversions.
- Proof Impact shows no data or unmatched conversionsFind out why Proof Impact records no widget views or conversions, or can't match them, using its setup checks and Diagnostics page.