Testimonial insights
What the Analyze section of a project shows, from AI patterns in your testimonials to widget and video performance, and where each number comes from.
The Analyze section at the bottom of a project's sidebar is where you see what your testimonials say and how they perform. It has three pages:
- Overview: a summary of everything below, plus the patterns AI found in your testimonials.
- Proof Gaps: the pages of your site that lack matching proof, and the testimonials that would fill them.
- Proof Impact: which widgets and testimonials are credited with conversions on your site.
Two more pages open from the Overview: widget analytics and video analytics. When there's a clear next step, the Overview item in the sidebar also shows a one-line preview of it.
The Overview page
The Overview page (headed Insights) reads from top to bottom, from the state of your analysis to the detail.
Health and priority
Four figures open the page:
- Coverage: the share of your testimonials with an up-to-date AI analysis, with the count beside it (for example 18/24).
- Needs Analysis: testimonials whose analysis is missing, out of date after an edit, or failed.
- AI Credits: the credits this project has available for analysis. See Buy and manage AI credits.
- Backfill Cost: the credits it would take to analyze everything in Needs Analysis. To analyze them, see Analyze your testimonials with Proof Intelligence.
Where proof needs work and what drives results
- Proof Gap Autopilot counts your target pages as Missing, Partial or Strong, depending on how much matching proof each has. With no targets yet, click Get started to add one. See Find missing proof with Proof Gap Autopilot.
- Proof Impact shows Total conversions, how many are Attributed to a widget, the Attributed value (one total per currency) and your Top performer, for the last 90 days. Until your site reports a conversion, it shows Start measuring proof impact instead. Open Impact Dashboard opens the full report; see Read the Proof Impact report.
Widget and video metrics
Two cards summarize the last 30 days:
- Widget Performance: Impressions (counted like Widget views in the full report), CTR (testimonial clicks as a percentage of impressions) and Video starts in your widgets, plus your top widget.
- Video Performance: Views, Watch time and Completion for your video testimonials, plus your top video.
Click Open on either card for the full report: Read your widget analytics or Read your video analytics.
What your proof is saying
The rest of the page shows the patterns Proof Intelligence found:
- Sentiment Breakdown: how many testimonials are positive, mixed, neutral or negative.
- Theme Breakdown and Feature Mentions: the most common main themes and product features.
- Pain Point → Outcome: the most common pairs of the problem a customer had and the result they got.
- Strongest Proof: the testimonials with the highest showcase score, with the score beside each.
- Top Quote Candidates: the most quotable lines, each with its score.
Each list shows up to eight entries.
Where the numbers come from
The Coverage figures and every panel under What your proof is saying come from Proof Intelligence, the AI analysis of each testimonial. They count the testimonials on your inbox's Pending and Approved pages; archived testimonials and spam are left out. So Strongest Proof and Top Quote Candidates can include a testimonial you haven't approved yet. A testimonial counts only once its analysis is up to date: after you edit one, it drops out until it's analyzed again.
The Proof Impact figures come from the conversions your website reports; here, each conversion's credit goes to the last widget the visitor saw. The widget and video cards come from the same events as their full reports.
Who can see it and which plans include it
Everyone on the project can open the Analyze pages, Viewers included.
- The full Overview, Proof Gaps and the AI patterns are on Premium and Business.
- Proof Impact is on Premium and Business, and its experiments on Business.
- Widget analytics is on Pro, Premium and Business, and video analytics on Pro, Premium and Business. On a plan with these but without Proof Intelligence, the Overview shows the widget and video cards above an upgrade card.
- On Free, the Overview shows an upgrade card only.
In this section
- Read your widget analytics: views, clicks and engagement for every widget, page and placement.
- Read your video analytics: plays, watch time and completion for your video testimonials.
- Find missing proof with Proof Gap Autopilot: set target pages and see where proof is missing.
- Proof Impact: which widgets and testimonials are credited with conversions, how to set it up and how to read its report.
- Run a Proof Impact experiment with a no-widget group: measure what a widget changes, against visitors who don't see it.
- Proof Impact isn't measuring conversions: what to check when the report stays empty.
Was this page helpful?
Create testimonial images
Turn approved testimonials into images for social posts and slides, then download them as PNG or JPEG or save the design as a template.
Read your widget analytics
See how often your widgets are viewed, clicked and played, on which pages and placements, and how each review performs, for any period.