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Proof Intelligence · 04/Proof Gap AutopilotPremium+

The proof you don’t have is the one that matters.

Tell it which pages matter and what each one’s visitor needs to hear. It checks your approved testimonials against every page, shows which proof is missing, writes what to ask for and suggests whom to ask. Each week it checks again and tells you when a page slips.

In the dashboard it is listed as Proof Gaps.

Part of the Premium and Business plans.
Pages a projectUp to 25
4 kinds of signalWho · use · feature · doubt
A page is covered at3 testimonials that fit
The Proof Gaps page: a coverage line that counts ten pages (two with no proof, two thin, five covered, one paused), then the pages in a list, each with its address and its state. One thin page says it was covered before the weekly check of October 5.
The request for the switching page: a sentence that asks the customer to share their experience, three questions, the last one whether they would say it on camera, and two buttons that copy it.
Four pages of the Proof Gaps list: the security page with no proof, the client portal page thin at 2 of 3 and marked as covered before the last weekly check, the switching page thin at 2 of 3, and the agencies landing page covered, with its views and conversions.

Proof Gaps on a demo project. Every review in it is made up.

Overview · 2:30

See Proof Gap Autopilot in action.

See how an unanswered buyer concern becomes a focused collection request.

8 chapters · Captions

Want the detail?
Read the transcript

One unanswered buyer question

Your pricing page has customer praise. But does it answer the question your next buyer is asking? Will this work for a team like ours?

Define what the page needs

Proof Gap Autopilot helps you turn that question into a focused plan. Start in Insights, add a target, and identify the page you want to support. Give it a useful name and choose its place in your funnel.

Give the comparison direction

For Driftlane, the audience is agency teams. The use case is project handover. The concern is setup time. Add those signals and choose the kind of proof you want to use. Autopilot compares them with testimonials already analyzed by Proof Intelligence.

See the matches and the gap

Here, two customer stories qualify. They speak to the audience and the handover experience, but the setup concern is still unanswered. Partial coverage gives the team a useful direction. Look at both the matching stories and the missing signals before deciding what to collect.

Turn the gap into a useful brief

Open the collection brief. It brings together the page context, the missing perspective, an outreach prompt, and interview angles. Copy it for a teammate or your next customer conversation. Instead of asking for general praise, you have a clear reason to ask about a specific experience.

Ask with a clear purpose

Open Smart Invites with the target in context. Your team chooses an appropriate customer and prepares the request. Marina can describe how Northline Studio got started. The brief guides the conversation, while the customer provides the story in her own words. That makes each follow-up more focused and useful.

Bring the useful story back

When her response arrives and is analyzed, refresh the target. There is now another qualifying match, and the setup signal is covered. The response still needs approval. After your review, open the widget workflow to decide how it should support the page.

Make the next request more relevant

Define. Compare. Collect. Use. Find your next proof gap with ReTestimonial. Available on Premium and Business.

01The problem

You have plenty of testimonials. Just not the right ones, on the right pages.

Most teams collect testimonials in bulk and dump them into a wall on the homepage. That’s a library, not a strategy. Your pricing page needs ROI quotes from RevOps. Your integrations page needs developer voices. Your onboarding wall needs week-one wins.

Proof Gap Autopilot looks at each page you name the way a skeptical buyer would: against what that buyer needs to hear. It shows the doubt your testimonials leave unanswered, and what to ask a customer for.

A pricing page · today
Simple pricing.
Pick a plan that scales with your team.
Starter
$19
Team
$49
Scale
$149
NO PROOF HERE
“Is this actually worth $149 a month?”
The question the page raises. No testimonial about what the price paid back. None from a team of more than 50 people.
“Love the product!”
kind words · says nothing about the price
On this page: nothing speaks to price for a team over 50 people.
02How it works

Name the page. Compare. Ask.

From a page’s address to the questions to ask, in the time it takes to describe the page.

01

Name the page

Add a page and say what its visitor needs to hear: who they are, what they use it for, which feature, which doubt. It suggests the pages your widgets are already on.

The first step of adding a page: its address, the pages the project's widgets are already on with their views of proof in the last 90 days as choices to pick, and the page's name.
02

Compare

Every approved, analysed testimonial is checked against the page. 3 that fit make it covered.

Four pages of the Proof Gaps list: the security page with no proof, the client portal page thin at 2 of 3 and marked as covered before the last weekly check, the switching page thin at 2 of 3, and the agencies landing page covered, with its views and conversions.
03

Ask

For each gap you get the request: what is missing and the questions that would fill it. Copy it, or open Smart Invites, where it is already written as an invite.

The request for the switching page: a sentence that asks the customer to share their experience, three questions, the last one whether they would say it on camera, and two buttons that copy it.
03One page, one checklist

Every line is a question a buyer is asking.

What the page needs, ticked where an approved testimonial answers it. A cross is a doubt nothing in your library answers yet.

No proofNothing fits yet.
A page with no proof, Enterprise demo request: no approved testimonial speaks to enterprise buyers, procurement or security review, and each of the four things the page needs is marked as missing.
ThinFewer than 3 fit.
A thin page, the switching page: 2 of 3 testimonials fit. Switching tools, the importer and switching cost are each ticked with two testimonials, and a video is marked as missing.
Covered3 or more fit.
A covered page, the agencies landing page: five approved testimonials fit, conversions followed proof on it, and both things it needs, agency owners and client work, are ticked with five testimonials each and one more waiting for approval.

Three pages of a demo project, each as its own page in Proof Gaps opens.

04What to ask for

Every gap comes with a way to close it.

It does not stop at what is missing. For each gap you get what to ask, and whom.

The request

Written from what the page still lacks.

What is missing, what to look for, then the sentence to send and the questions that would fill the gap. Copy it, or open Smart Invites, where it is already written as an invite.

Whom to ask

It suggests whom to ask, from the customers you already have.

Up to 5 for a gap, each with the reason. Nobody on your do-not-email list is suggested, and nobody you invited in the last 90 days. Nothing is sent until you send it.

  1. 1
    Already said this in writing
    They wrote what the page needs. Ask for it on video, or as the longer story.
  2. 2
    Fits who this page is for
    Their role or company matches who the page is for, and the page has nobody like them yet.
  3. 3
    Gave five stars and was not asked again
    A happy customer nobody has asked lately.
What to ask for, opened on the switching page: what is still missing, what to look for, and the request with its three questions and a Copy button. Under it, whom to ask: five customers, the first two because they already said this in writing, each with an Invite link.
What to ask for, opened on the switching page, as a phone shows it: what is still missing, what to look for, the request with its three questions and a Copy button, then whom to ask: five customers, the first two because they already said this in writing.

A page two customers already wrote about. The request asks for it on video, and those two lead the list.

05How it decides

Six rules, in plain sight.

How a page’s proof is judged, and when it is checked again, so you can tell why a page is marked the way it is.

Your words, matched loosely

Write a signal your way. “pricing” finds a testimonial about “Pricing concerns”. Capitals, plurals and small words such as “of” and “for” do not matter.

Built on the analysis of every testimonial

Proof AI reads each testimonial for who it is from, what they use the product for, which feature it names and which doubt it answers. A page is compared with that.

Approved proof counts

Only testimonials you have approved make a page covered. A pending one that fits is shown, and waits for your approval.

One customer, one voice

Five reviews from the same customer are one proof. A covered page has 3 different customers behind it.

Traffic beside each page

With Proof Impact on, each page also shows how often its proof was seen and the conversions that followed.

Checked again each week

It checks every page each week and tells you when one slips: a page lost proof, a page with no proof was seen 100 times or more, or a fitting testimonial has waited more than 7 days for your approval.
06Setup

Setup is describing a page. That’s the whole thing.

Give the page a name and its address, then say who reads it and what they need to hear. Pick from the words your customers already use, or type your own. The check runs against the testimonials you already have.

  • 1
    Nothing to install
    It reads your testimonials, not your site. No script to add and no access to your pages.
  • 2
    Uses the analysis you already have
    What Proof AI found in each testimonial is what a page is compared with.
  • 3
    Works with what is approved today
    The result is there as soon as the page is saved, and follows your inbox as you approve more.
  • 4
    Up to 25 pages a project
    Pause a page to make room. A paused page keeps everything you wrote for it.
The second step of adding a page: four questions (who it is for, what they use it for, which feature, which doubt), each with words from the project's own testimonials to pick from, and a line that says 7 approved testimonials match the page.
The second step of adding a page, as a phone shows it: who it is for, what they use it for, which feature and which doubt, each with words from the project's own testimonials to pick from, and a line that says 7 approved testimonials match the page.

The second step of adding a page, with the count of testimonials that match what is picked.

07Connects to the rest of the platform

Not a side tool. The connective tissue.

A gap leads somewhere: to the request, to the testimonials that fit, to the widget for that page, and to what was observed afterwards.

Smart Invites

Open Smart Invites from a gap and the request is already written: an invite whose first email holds the request and its questions. You choose who gets it.

Widget Builder

Open the builder from a page: add the testimonials that fit in one click, or create a Proof Match rule for that page from its signals.

Contextual Match

Pairs with Contextual Match, resolved server-side before the widget renders: gaps surface and the matching rule can select proof for that request context.

Proof Impact

After proof is published, Impact Attribution shows whether it was observed before configured conversions on the target page.

Inbox

Open the testimonials that fit a page, already filtered.

Proof AI

Analyses each testimonial, which is what makes matching possible.
08Spec sheet

Limits, formats, fine print.

Pages a project
Up to 25
Signals of each kind
Up to 8
A page is covered at
3 fitting, approved testimonials
What counts
Approved testimonials, one per customer
Results are a rough guide until
60% of testimonials are analysed
Who can add pages
Anyone who can edit testimonials
Funnel stages
Home · Landing Page · Pricing · Product · Demo · Checkout · Onboarding · Other
Formats you can ask for
Case Study · Image · Video · Widget · Wall of Love · Share Page · Quote
Customers suggested for a gap
Up to 5, from your own approved testimonials
Checked again
Every 7 days, with one notification when a page slips
What it sends
Nothing. You send every request
Plan
Premium and Business
Proof Intelligence · Premium+

Find what’s missing.
Ask for the right proof.

Name your first page and see what its proof is missing.

✓ No credit card to start✓ On Premium and Business