Order → review → order →Wire up your store →
§01 — Sync
Every channel you’ve earned, one clean inbox.
Your proof is split across Google, Trustpilot, a tagged Instagram story, and a TikTok you found by accident. Auto-sync pulls the review sites; imports pull the social mentions; the spam filter keeps the fakes out of all of it.
✓
Review-site auto-sync — Google, Trustpilot, Yelp — min-rating filters, weekly refresh, approval required by default.
✓
Social UGC imports — Pull mentions from Instagram, TikTok, Twitter, LinkedIn into the same library.
✓
Migrate the old app — CSV / XLSX import with duplicate detection and rollback — bring years of reviews with you.
✓
Fake-review hygiene — Honeypots, rate limits, duplicate hashing, and blacklists quarantine junk before it touches your store.
Inbox — Marlow Skincare3 sources synced · 8m ago
Google● approved
★★★★★
Trustpilot● approved
★★★★★
Instagram● pending
★★★★★
TikTok● pending
★★★★
Form● spam · honeypot
★
1,236 approved · 14 pending · 312 quarantined this yearapprove · tag · reply
§02 — Post-purchase
The review request ships with the order.
Every fulfilled order is a review you haven’t asked for yet. Point your store’s webhook at ReTestimonial and the ask times itself — late enough that the product has been used, early enough that the excitement hasn’t faded.
✓
Native store webhooks — Shopify and WooCommerce presets with signature verification — plus Stripe and anything that can POST JSON.
✓
Photo + video first — The form asks for the photo up front. Customers shoot on their phone; you get UGC, not just text.
✓
Structured answers — Custom fields capture skin type, size, fit — the data that makes a review useful to the next buyer.
✓
Polite by design — Three emails max, RFC 8058 one-click unsubscribe, permanent suppression, 90-day re-ask cooldown.
Incoming · Shopifysignature verified ✓
topic: orders/fulfilled
{
"order": "#1042",
"email": "riley@example.com",
"line_items": ["Hydra Repair Serum 30ml"]
}What happens next
Day 0
Order #1042 fulfilled
orders/fulfilled webhook from Shopify — HMAC-verified, contact deduped against suppression list
Day 7
The ask goes out
After the unboxing, before the drawer. Photo-first form, one question, her name on it
Day 10
Opened · clicked
No submission yet — reminder stays scheduled, nobody gets nagged twice
Day 12
Photo review lands ✓
2 photos + “repurchase: yes”. Reminders auto-cancelled, thank-you gift card issued
Straight to the PDP after one-click approval.
§03 — Matching
The right review for the product, the ad, and the visitor.
A serum review on a moisturizer page is noise. Contextual Proof Match reads the page path, the UTM, and the referrer at the edge — and swaps what the same widget shows, in under 50ms. One embed across the whole store; rules decide the rest.
✓
Per-product by path — Wildcard path rules — /products/hydra-* shows Hydra Repair reviews and nothing else.
✓
Per-campaign by UTM — Match utm_source, medium, campaign, content — ad traffic lands on proof that continues the ad.
✓
Never an empty slot — No rule matched? The widget serves your default set. Rules are additive — start with one product.
path=/products/hydra-*→Product match41ms
★★★★★“Two weeks in — the redness is gone.”Hydra Repair
Only reviews for this product — photos first
utm_campaign=tiktok-spark→Campaign match41ms
★★★★★“POV: a serum that doesn’t sting.”from TikTok
UGC-style proof for visitors arriving from TikTok ads
referrer=google.*→Search match41ms
★★★★★“Tried four serums. Keeping this one.”★ 5.0 · photo
Top-rated photo reviews for comparison shoppers
§04 — Amplify
Your customers shoot better ads than your agency.
The video reviews you collect are launch-ready ad creative. Render any testimonial as a captioned 9:16 clip for paid social, then close the loop: Proof Impact attributes the revenue each placement actually drove.
✓
UGC clips on tap — 16:9, 1:1, 9:16 — captions from the transcript, your brand fonts and colors, no editor.
✓
Creative that refreshes itself — Every new video review is a new ad variation — fight creative fatigue with your customers' faces.
✓
Revenue, not vibes — Per-placement conversion lift attributed in dollars — PDP, cart, landing pages, measured separately.
Ad creative · from review #1042+$12,400+$6,150+$3,280
Proof Impact · last 30 days+$21,830 attributed
/products/hydra-repairPDP carousel + badge
/pages/summer-saleCampaign-matched list
Cart drawerStar badge + quote
Lift measured against a no-proof holdout. Numbers shown are illustrative.
§05 — The stack
All 30+ features →One tool between order and reorder.
AskPremium+
Smart Invite Webhooks
Shopify, WooCommerce, Stripe — verified, deduped, suppressed.
Learn more →SyncAll plans
Google Reviews
Business locations synced weekly with min-rating filters.
Learn more →MigrateAll plans
Bulk Import
CSV / XLSX from your old review app — dupes caught, rollback included.
Learn more →TrustAll plans
Spam Protection
Honeypots, rate limits, duplicate hashing — a clean review base.
Learn more →ConvertAll plans
Widget Builder
6 widget types incl. star badges — Shadow DOM, theme-safe.
Learn more →ConvertAll plans
Custom Fields
Size, fit, skin type — structured answers beside every review.
Learn more →AmplifyAll plans
Social Videos
Customer clips in 9:16 for paid social — captions automatic.
Learn more →MeasureBusiness
Proof Impact
Revenue attributed per placement — PDP, cart, landing.
Learn more →We migrated 1,900 reviews over a weekend and pointed our Shopify webhook at it on Monday. Photo reviews started landing by day nine — product-page conversion was up before the next ad cycle even started.
LO★★★★★
Lena Ortiz
Founder, Marlow Skincare · Shopify DTC · 11k orders/yr