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ReTestimonial vs Trustmary: A testimonial platform, not a survey suite.

Trustmary is a capable feedback suite: NPS and CSAT surveys, lead forms, and reviews imported from 11 sources, from a Finnish, GDPR-first vendor. If testimonials are the job, most of that suite goes unused, its plans come with a monthly allowance of widget views, and the packaged plans start at $229 a month. ReTestimonial does one job: collect proof, show the right proof to each visitor, and report what it did.

Free plan, no card · roll an import back on paid plans

The ReTestimonial inbox: approved reviews from G2, Capterra and Google, each with its author, rating, tags, source and the theme and score Proof AI gave it, under a toolbar with saved views, search and filters.
The widget builder on a Proof Match widget. On the left, the recipe its rules follow: three stages (the pool, the quality bar, order and mix) and three context rules, for the agency landing page, pricing ads and visitors from G2. On the right, a live masonry widget of six reviews.

The real dashboard, with a demo company’s reviews.

The short answer

Trustmary is a feedback suite: surveys, lead forms, reviews from 11 sources and split tests, with widget views sold in monthly allowances and packaged plans from $229 a month. ReTestimonial does testimonials only, at a price per project. It also shows which proof you are missing, and matches proof to each visitor by page, campaign and referrer with rules set in the builder.

Pick Trustmary if…

You want NPS and CSAT surveys, lead forms and review collection in one platform, you have a mid-market budget, and survey workflows matter as much as display.

Pick ReTestimonial if…

Testimonials are the job: you want widgets that are never switched off for reaching a view count, a price of $29 to $79 per project, design control for each part of a card, and a figure for what your proof earned.

Already on Trustmary?

Export your reviews and testimonials as a spreadsheet, drop the file on our importer, and confirm the auto-matched columns. Duplicates are caught, and from Pro up any import rolls back in one click.

Side by side

The honest table, with proof.

Every row shows what each tool includes and, for ours, the plan it starts on. Pick a row to see the screen behind it.

ReTestimonial and Trustmary, capability by capability
CAPABILITYUsTrustmary
Collect
Custom fields from Pro
Trustmary: Text and video review forms; the free plan allows 5 responses a month.
✓
Free
✓
The form builder: the form's pages on the left with a switch for each, and a working preview of the rating page on the right.

The form builder. Each page of the form has a switch, and the preview on the right is the working form.

NPS and CSAT surveys
Trustmary: NPS and CSAT templates; your own questions are an $11 add-on.
—✓
Stripe, Shopify, WooCommerce, Gumroad, Lemon Squeezy, Paddle or any webhook
Trustmary: Reminders are built in; a CRM trigger needs Zapier or the $114 HubSpot and Pipedrive add-on.
✓
Premium
~
Google, G2, Capterra, Trustpilot, Yelp, Product Hunt, App Store, Booking.com. All 8 on Business
Trustmary: 11 sources, daily on paid plans.
✓
Pro
✓
Display
8 widget types, 64 styles. Every type from Pro
Trustmary: Widgets and a hosted review page, on the free plan too.
✓
Free
✓
Widgets never switched off for reaching a view count
Trustmary: Each plan has a monthly view allowance. Its help centre says a widget over it is hidden after 72 hours; its pricing page says it keeps showing.
✓~
Design control down to each part of a card
Your own colours and fonts from Pro
Trustmary: A theme colour and a font, plus your own CSS; no controls for each part of a card.
✓
Pro
~
Remove our branding
Trustmary: A whitelabel add-on at $22 a month.
✓
Pro
~
Close the loop
Shows which proof you are missing, by persona, use case and objection
✓
Premium
—
One widget, different proof by page, campaign and referrer
Trustmary: A widget can filter by page through embed parameters; rules by campaign or referrer need your own script.
✓
Premium
~
Which proof came before each conversion, and what it was worth
Trustmary: Conversion goals and A/B tests of one widget against another; the Experiments add-on is $34 a month.
✓
Premium
~
Widget analytics, with events sent to GA4 or GTM
Trustmary: View counts and goal conversions for each widget.
✓
Pro
~
Amplify
Lead-generation forms and chatbots
Trustmary: A $34 add-on; included in Business.
—✓
Ready-made looks in four formats, with captions. Video testimonials from Pro
Trustmary: Share images in social sizes; no video.
✓
Free
~
The inbox itself, with tags, saved views and filters, is on every plan
Trustmary: An AI summary of feedback on paid plans; tags are added by hand.
✓
Premium
~
Plans
A free plan to start on
10 text + 2 video testimonials, 2 widgets, 1 Wall of Love, no card required.
Trustmary: 200 widget views and 5 survey responses a month.
✓
Free
✓
A price that does not grow with contacts, visitors or texts
Priced per active project
Trustmary: Views, responses and review connections are sold in steps.
✓—
✓ included  ~ partial, with the reason beside it  — not offered. The plan under each of our marks is the lowest plan that includes it.Trustmary’s column was checked on 7 Oct 2026 against Trustmary pricing and Trustmary help centre. Features and plans change, so confirm on trustmary.com before deciding.
What “closing the loop” means

Surveys measure sentiment. The loop measures revenue.

These three are what the comparison turns on. The table above shows how far Trustmary goes on each.

Opening frame of the film “Proof Gap Autopilot: find the story your page is missing”.Watch the film · 2:30
Proof Gap Autopilot
Trustmary's surveys tell you how customers feel. Proof Gap Autopilot tells you what your pages are missing: name the pages that matter, and it scores how well your proof covers each persona, use case and objection, then drafts the request for what is missing.
From PremiumLearn more →
Opening frame of the film “Contextual Proof Match: see the right proof meet the right context”.Watch the film · 2:34
Contextual Proof Match
One widget shows different proof to different visitors, matched on page, campaign and referrer, resolved server-side before the widget renders. The rules are set in the builder; there is no script to write.
From PremiumLearn more →
Opening frame of the film “Proof Impact: see the journey behind your proof”.Watch the film · 2:34
Proof Impact
A split test says which of two widgets won. Proof Impact records which widget impressions came before each conversion and what those conversions were worth, per placement, with refunds taken out. On Business you can also test a widget against no widget.
From PremiumLearn more →
Pricing, dated

What each actually costs.

Trustmaryas of October 2026
Solo$0

5 survey responses/month, 200 widget views/month, a one-off review import, Trustmary branding.

Custom planfrom $29/mo

Base of 10 responses/mo and 5,000 widget views/mo; features added as monthly add-ons (whitelabel +$22, lead forms +$34, experiments +$34, feedback analytics +$68, HubSpot and Pipedrive +$114).

AI Visibility$229/mo ($191/mo billed annually)

5 responses/mo, 200 widget views/mo, plus an AI-optimised profile page.

Starter$462/mo ($388/mo billed annually)

3 review connections, custom surveys, analytics, premium support; the AI Visibility profile page is bundled in.

Business$778/mo ($650/mo billed annually)

50 responses/mo, 25,000 widget views/mo, 10 review connections, lead forms and whitelabel included; the AI Visibility profile page is bundled in.

Two things to know. First, widget views come in a monthly allowance, and Trustmary states what happens past it in two ways: its help centre says there is a 72-hour grace period and then the widget is hidden behind a banner, while its pricing page says widgets keep showing and they contact you. Ask which applies to your plan. Second, the step up is steep: from a $29 custom base to $229 for AI Visibility and $462 for Starter. Their USD prices moved between two of our checks, so confirm on their page before deciding. A ReTestimonial widget is never switched off for reaching a view count, on any plan.

ReTestimonialper active project · monthly billing available
Free$0

10 text + 2 video testimonials, 2 widgets, 1 Wall of Love, no card required.

Pro$29/mo

Unlimited text testimonials, 10 videos per project, every widget type, branding removal, a custom domain, import rollback.

Premium$49/mo

Unlimited video, Smart Invites, Contextual Proof Match, Proof Impact, outbound webhooks, 3 seats.

Business$79/mo

Translations into 33 languages, multi-clip video, Proof Impact experiments, auto-sync from all 8 review platforms, review markup for search results, 6 seats.

Each paid plan includes what the plan before it has. The price covers one active project, and each extra project adds one more. Yearly billing gets 2 months free. Full plan comparison →

Updated October 2026: what changed
  • Trustmary's packaged plans roughly doubled since July 2026: Starter is $462 a month and Business $778, and there is a new AI Visibility plan at $229.
  • Trustmary states what happens past the view allowance in two ways. This page now gives both and no longer says widgets are hidden.
  • The table now credits Trustmary's conversion goals and split tests, and its page filters. Earlier versions marked those rows as missing.

Trustmary facts last verified 7 Oct 2026 from Trustmary pricing and Trustmary help centre. Always confirm current pricing with the vendor.

Switching

Bring the testimonials. Skip the suite.

Export your reviews and testimonials from Trustmary as a spreadsheet and drop the file on our importer. Columns are auto-matched with suggestions you confirm, duplicates are caught by content hashing, and on Pro and up one click rolls the whole job back if anything looks off. Reviews that originally came from Google or other platforms can also be synced again directly from the source.

✓
Auto-matched columns — Names, quotes, ratings, dates, avatars: suggested mappings you confirm, no spreadsheet surgery.
✓
Sync from the source — Google, G2, Capterra, Trustpilot, Yelp and more can be pulled fresh on a schedule.
✓
Rollback on paid plans — From Pro up, every import job can be reverted in one click.
The importer's first step: CSV, XLSX and JSON templates, import presets for Senja and Testimonial.to, and the upload area.

The importer’s first step: upload a CSV, XLSX or JSON export, or paste the rows.

A fair read

When Trustmary is the right call.

Trustmary is a serious product with real strengths, several of which we don't attempt. If these are your requirements, it's the right kind of tool.

✓NPS, CSAT and eNPS surveys, with automation that routes happy respondents toward public reviews. We don't do survey workflows at all.
✓Review import from up to 11 sources, including TripAdvisor, Airbnb and Trusted Shops. Those are hospitality and retail sources we don't cover.
✓Lead forms, chatbots and split tests in the same platform, as paid add-ons ($34 a month each as of October 2026).
✓Split tests are built in: one widget against another, or against no widget, with conversion goals. Our equivalent, Proof Impact experiments, is on Business only.
✓A GDPR-first European vendor with human onboarding, which matters to EU service businesses.
Questions people ask

ReTestimonial vs Trustmary, answered.

Is ReTestimonial a good Trustmary alternative?

For testimonials, yes. ReTestimonial puts the whole product into collecting, displaying and measuring testimonial proof: widgets that are never switched off for traffic, 64 widget styles with control over each part of a card, proof matched to each visitor, and revenue attribution, at $29 to $79 a month per project. If you also need NPS surveys, lead forms and feedback analysis in one suite, Trustmary is built for that job and we aren't.

Do ReTestimonial widgets stop showing at a view limit?

No. A ReTestimonial widget is never switched off for reaching a view count, on any plan. Trustmary's plans include a monthly number of widget views (200 on the free plan as of October 2026). What happens past it is stated two ways: its help centre says a widget is hidden behind a banner after a 72-hour grace period, and its pricing page says widgets keep showing while they contact you. Ask them which applies to your plan before a campaign.

Does ReTestimonial do NPS or CSAT surveys?

No, and we don't pretend to. Trustmary's survey suite (NPS, CSAT, eNPS, feedback analysis) is a real strength. Our position is that if testimonials are the job, you shouldn't have to buy a survey platform to get them.

How do the prices compare?

As of October 2026, Trustmary runs from a free Solo plan through a custom plan from $29 and an AI Visibility plan at $229 to $462 (Starter) and $778 (Business) a month, or $191, $388 and $650 on annual billing. On the custom plan, whitelabel (+$22), lead forms (+$34), experiments (+$34) and the HubSpot and Pipedrive connection (+$114) are monthly add-ons. ReTestimonial runs $0, $29, $49, and $79 a month per project, with branding removal and widget analytics from Pro at $29. Trustmary's USD prices moved between two of our checks, so confirm on their live page.

Can Trustmary test whether a widget converts?

Yes, and it deserves the credit: a widget can have conversion goals, and its Experiments add-on ($34 a month as of October 2026) splits traffic between two widgets, or between a widget and none. ReTestimonial's Proof Impact records which proof each converting visitor saw and what the conversion was worth, per placement, from Premium; experiments against no widget are on Business.

Can I import my Trustmary reviews?

Yes. Export a spreadsheet and confirm the auto-matched columns in our importer. Duplicates are caught by content hash, and from Pro up every import rolls back in one click. Reviews that came from Google and other platforms can instead be synced directly from those sources on a schedule.

Can I try ReTestimonial without creating an account?

Yes. The widget builder opens without sign-up: pick a style, add a few of your own reviews and see the widget. You keep it when you create a free account.

FREE PLAN · NO CARD · AUTO-MATCHED IMPORT

Pay for testimonials, not for the suite.

Import your Trustmary export this afternoon. The free plan needs no card, and paid plans can roll the import back in one click. No hard feelings either way.