Solutions · For SaaSPLG + SALES-LED

Proof that compounds
like MRR.

Wire collection into Stripe, sync G2 and Capterra, serve persona-matched proof on your pricing page — and inspect observed attribution in dollars. The loop runs itself.

Start free — no card See the loop ↓

Stripe-triggered invites · G2 / Capterra sync · Pricing-page match · MRR attribution

01 · Visitor

Lands from a G2 shortlist

★★★★★G2 · synced

“Best support in the category. We migrated 4,000 seats in a week.”

KOKira Olsen · IT Director, Fjord

Your reviews follow them home — same stars, on your own domain, with Schema.org markup.

02 · Trial

Hits the pricing page

Growth — $49/moUpgrade

“Paid for itself in a quarter.”matched

Contextual Match reads UTM, referrer, and page — the quote beside the plan fits the visitor.

03 · Paid

Stripe fires a webhook

customer.subscription.created

Smart Invite scheduled · day 21

Three weeks post-onboarding — after the aha moment, before the renewal email. Automatic.

04 · Advocate

New proof lands

★★★★★new · video

“Onboarding took an afternoon. Our trial-to-paid rate is up 19%.”

DMDana Marsh · Founder, Plumline▶

Approved, tagged by persona and use-case, and routed straight back to stage 01.

Advocates feed the top — the loop compounds

3 views

proof attribution

first-touch, last-touch, fractional

2.3×

more testimonials

with Stripe-triggered Smart Invites

Context-aware

proof matching

page, UTM, and referrer rules

<14KB

embed loader

Shadow DOM, zero CSS leaks

The SaaS loop →Wire up your funnel →

§01 — Collect

Your billing system is your collection engine.

Every new subscription is a future testimonial — if you ask at the right moment. Point a Stripe webhook at ReTestimonial and Smart Invites handles the rest: a three-email drip timed after onboarding, suppression for unsubscribes and bounces, a 90-day cooldown so nobody gets double-asked.

✓

Any billing event — Stripe, Paddle, Chargebee — anything that can POST JSON can trigger a sequence.

✓

Timed for the aha moment — Delay the ask past activation. Day 21 default, tune per campaign.

✓

Rewards on delivery — Auto-issue a gift card the moment a testimonial lands. Funded from your balance.

✓

One invite = one contact — Follow-ups are free. Quota only counts unique people.

How Smart Invite webhooks work →

Incoming webhooklistening

{
  "type": "customer.subscription.created",
  "data": {
    "email": "dana@plumline.io",
    "name": "Dana Marsh",
    "plan": "pro_annual"
  }
}

routed → campaign: post-onboardingcooldown ok

Sequence timeline

Day 0

Subscription created

Stripe webhook received, contact deduped against suppression list

Day 21

Invite sent

“How's the first month going?” — personalized, from your domain

Day 24

Opened · clicked

Tracked via pixel + redirect. No reply yet — reminder stays scheduled

Day 28

Reminder 1

Different angle: video ask, 60 seconds, one question

Day 29

Testimonial landed ✓

Video + 5 stars. Reminder 2 auto-cancelled. Gift card issued.

§02 — Review sync

Win the comparison page you don’t control.

SaaS buyers shortlist on G2, Capterra, and Trustpilot before they ever see your homepage. Auto-sync pulls your best reviews onto your own pages — where you set the layout, the context, and the call to action.

248 reviews · Min-rating filter: 4★+

● synced

★★★★★

“Switched from a legacy tool — setup took one afternoon and the widget paid for itself.”

Verified G2 reviewer · Mid-market

Capterra

94 reviews · Monthly auto-sync

● synced

★★★★★

“The only tool our marketing and CS teams agree on. Inbox keeps everything in one place.”

Verified Capterra reviewer · SMB

Trustpilot

1,212 reviews · Keyword blocklist on

● synced

★★★★★

“Support replied in 11 minutes on a Sunday. That's the bar now.”

Verified Trustpilot reviewer

Approval required by default. Filters are inclusive — rating thresholds, language, keyword allow/blocklists. Every synced review renders with Schema.org markup, so your stars show up in Google too.

G2 sync →Google reviews →

§03 — Placement

Same pricing page. Different proof per visitor.

A founder coming off a G2 comparison needs a different story than an enterprise buyer arriving from your security docs. Contextual Proof Match uses UTM, referrer, page, and device signals to select the testimonial in the same widget.

Visitor A

utm_source=g2page=/pricing

GROWTH

$49/mo

Start trial

★★★★★MATCHED TO PAGE CONTEXT

“We compared four tools on G2. Only this one let us ship without a developer.”

ALAisha Lal · VP Marketing, Foundry

Competitor-switch story for a comparison-shopper. The rule: utm_source=g2 → serve proof tagged “switched from competitor”.

Visitor B

referrer=docs.*persona=enterprise

GROWTH

$49/mo

Start trial

★★★★★MATCHED TO PAGE CONTEXT

“SSO, audit logs, signed webhooks — security review took two days, not two months.”

TWTom Westin · Engineering Lead, Plinth

Security-and-compliance proof for the technical evaluator. Same widget, same page — different testimonial.

In-app, too

Paywalls & upgrade screens

The <14KB loader uses Shadow DOM — drop it into onboarding, feature gates, or your changelog. Proof at the moment of hesitation.

Proof gaps

Autopilot finds the holes

Proof Gap Autopilot crawls your site, scores coverage by persona × use-case × objection, and drafts the collection brief for what's missing.

No-rule fallback

Never an empty slot

If no rule matches, the widget serves your default set. Rules are additive — start with one, grow into a matrix.

Inside Contextual Proof Match →

§04 — Attribution

Walk into the board meeting with a number.

“Testimonials help” is a feeling. Proof Impact adds an observational ledger: see which published-widget impressions preceded signups or upgrades and compare attribution across first-touch, last-touch, and fractional views.

✓

Per-placement attribution — Each widget instance measured separately — pricing hero ≠ docs sidebar.

✓

Video watch-time — Plays, completion, and drop-off per testimonial, refreshed daily.

✓

Widget analytics — Impressions, top pages, referrer mix — rolled up nightly, PRO and up.

Proof Impact attribution →Proof Gap Autopilot →

Proof Impact · last 30 daysPremium+

+$34,650attributed MRR

/pricingHero carousel

+$18,400

+31% CVR