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Solutions · For SaaSPLG + SALES-LED

Proof that compounds
like MRR.

Wire collection into Stripe, sync G2 and Capterra, serve persona-matched proof on your pricing page — and attribute the lift in dollars. The loop runs itself.

Stripe-triggered invites · G2 / Capterra sync · Pricing-page match · MRR attribution
01 · Visitor
Lands from a G2 shortlist
★★★★★G2 · synced

“Best support in the category. We migrated 4,000 seats in a week.”

KOKira Olsen · IT Director, Fjord
Your reviews follow them home — same stars, on your own domain, with Schema.org markup.
02 · Trial
Hits the pricing page
Pro — $49/moUpgrade
“Paid for itself in a quarter.”matched
Contextual Match reads UTM, referrer, and page — the quote beside the plan fits the visitor.
03 · Paid
Stripe fires a webhook
customer.subscription.created
Smart Invite scheduled · day 21
Three weeks post-onboarding — after the aha moment, before the renewal email. Automatic.
04 · Advocate
New proof lands
★★★★★new · video

“Onboarding took an afternoon. Our trial-to-paid rate is up 19%.”

DMDana Marsh · Founder, Plumline
Approved, tagged by persona and use-case, and routed straight back to stage 01.
Advocates feed the top — the loop compounds
+38%
pricing-page CVR
median lift with contextual proof
2.3×
more testimonials
with Stripe-triggered Smart Invites
<50ms
contextual match
served from the edge
<15kb
embed bundle
Shadow DOM, zero CSS leaks
§01 — Collect

Your billing system is your collection engine.

Every new subscription is a future testimonial — if you ask at the right moment. Point a Stripe webhook at ReTestimonial and Smart Invites handles the rest: a three-email drip timed after onboarding, suppression for unsubscribes and bounces, a 90-day cooldown so nobody gets double-asked.

Any billing eventStripe, Paddle, Chargebee — anything that can POST JSON can trigger a sequence.
Timed for the aha momentDelay the ask past activation. Day 21 default, tune per campaign.
Rewards on deliveryAuto-issue a gift card the moment a testimonial lands. Funded from your balance.
One invite = one contactFollow-ups are free. Quota only counts unique people.
Incoming webhooklistening
{
  "type": "customer.subscription.created",
  "data": {
    "email": "dana@plumline.io",
    "name": "Dana Marsh",
    "plan": "pro_annual"
  }
}
routed → campaign: post-onboardingcooldown ok
Sequence timeline
Day 0
Subscription created
Stripe webhook received, contact deduped against suppression list
Day 21
Invite sent
“How's the first month going?” — personalized, from your domain
Day 24
Opened · clicked
Tracked via pixel + redirect. No reply yet — reminder stays scheduled
Day 28
Reminder 1
Different angle: video ask, 60 seconds, one question
Day 29
Testimonial landed ✓
Video + 5 stars. Reminder 2 auto-cancelled. Gift card issued.
§02 — Review sync

Win the comparison page you don’t control.

SaaS buyers shortlist on G2, Capterra, and Trustpilot before they ever see your homepage. Auto-sync pulls your best reviews onto your own pages — where you set the layout, the context, and the call to action.

G
G2
248 reviews · Min-rating filter: 4★+
● synced
★★★★★

“Switched from a legacy tool — setup took one afternoon and the widget paid for itself.”

Verified G2 reviewer · Mid-market
C
Capterra
94 reviews · Weekly auto-sync
● synced
★★★★★

“The only tool our marketing and CS teams agree on. Inbox keeps everything in one place.”

Verified Capterra reviewer · SMB
T
Trustpilot
1,212 reviews · Keyword blocklist on
● synced
★★★★★

“Support replied in 11 minutes on a Sunday. That's the bar now.”

Verified Trustpilot reviewer
Approval required by default. Filters are inclusive — rating thresholds, language, keyword allow/blocklists. Every synced review renders with Schema.org markup, so your stars show up in Google too.
§03 — Placement

Same pricing page. Different proof per visitor.

A founder coming off a G2 comparison needs a different story than an enterprise buyer arriving from your security docs. Contextual Proof Match reads UTM, referrer, page, and device at the edge — and swaps the testimonial in the same widget, in under 50ms.

Visitor A
utm_source=g2page=/pricing
PRO
$49/mo
Start trial
★★★★★MATCHED IN 41ms

“We compared four tools on G2. Only this one let us ship without a developer.”

ALAisha Lal · VP Marketing, Foundry
Competitor-switch story for a comparison-shopper. The rule: utm_source=g2 → serve proof tagged “switched from competitor”.
Visitor B
referrer=docs.*persona=enterprise
PRO
$49/mo
Start trial
★★★★★MATCHED IN 41ms

“SSO, audit logs, signed webhooks — security review took two days, not two months.”

TWTom Westin · Engineering Lead, Plinth
Security-and-compliance proof for the technical evaluator. Same widget, same page — different testimonial.
In-app, too
Paywalls & upgrade screens
The widget is Shadow DOM and <15kb — drop it into onboarding, feature gates, or your changelog. Proof at the moment of hesitation.
Proof gaps
Autopilot finds the holes
Proof Gap Autopilot crawls your site, scores coverage by persona × use-case × objection, and drafts the collection brief for what's missing.
No-rule fallback
Never an empty slot
If no rule matches, the widget serves your default set. Rules are additive — start with one, grow into a matrix.
§04 — Attribution

Walk into the board meeting with a number.

“Testimonials help” is a feeling. Proof Impact is a ledger: every placement tracked, conversion lift measured against a holdout, and the delta attributed in dollars of MRR. Your proof stops being a brand asset and starts being a line item.

Per-placement liftEach widget instance measured separately — pricing hero ≠ docs sidebar.
Video watch-timePlays, completion, and drop-off per testimonial, refreshed daily.
Widget analyticsImpressions, top pages, referrer mix — rolled up nightly, PRO and up.
Proof Impact · last 30 daysBusiness plan
+$34,650attributed MRR
/pricingHero carousel
+$18,400
+31% CVR
/features/ssoInline list
+$7,200
+24% CVR
In-app paywallBadge + quote
+$6,150
+17% upgrade
/docs quickstartSidebar slider
+$2,900
+9% signup
Lift measured against a no-proof holdout cohort. Numbers shown are illustrative.

We wired invites to Stripe in twenty minutes. Three weeks later the pricing page was closing with proof we didn’t have last quarter — and Proof Impact told us exactly what it was worth.

JK
Jordan Kepler
Founder, Stride.app · 11–50 seats · PLG
★★★★★
FREE TIER · NO CARD · ONE SCRIPT TAG

Plug into your funnel this afternoon.

Start free with forms, widgets, and G2 import. Upgrade when you want Stripe-triggered invites, Contextual Match, and MRR attribution.