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ReTestimonial vs Testimonial.to: Keep the Wall of Love. Close the loop.

Testimonial.to made video testimonials and the Wall of Love famous, and it deserves the credit. ReTestimonial keeps what you like about that model (spaces map cleanly to projects, walls included) and adds the half that turns proof into revenue: it shows which proof is missing, matches proof to each visitor, and reports which proof came before a conversion.

Free plan, no card · Testimonial.to import preset · roll an import back on paid plans

The ReTestimonial inbox: approved reviews from G2, Capterra and Google, each with its author, rating, tags, source and the theme and score Proof AI gave it, under a toolbar with saved views, search and filters.
The Wall of Love builder: the reviews picked for the wall on the left, and a preview of the hosted page with nine review cards on the right.

The real dashboard, with a demo company’s reviews.

The short answer

Testimonial.to and ReTestimonial both collect video and text testimonials, show them on a Wall of Love, and price per space or project. Testimonial.to has an API, mention monitoring and NPS surveys on its higher plans. ReTestimonial adds three things Testimonial.to has no equivalent for: it shows which proof you are missing, matches proof to each visitor, and reports which proof came before a conversion.

Pick Testimonial.to if…

You mainly want video testimonials and a Wall of Love, fast, from the tool that defined the category, or you need an API, mention monitoring or NPS surveys in the same tool.

Pick ReTestimonial if…

Proof is part of how you grow: you want to know which proof is missing before you ask, widgets that change with each visitor's page and campaign, and a record of which proof came before each conversion.

Already on Testimonial.to?

Export your CSV. Our importer ships with a Testimonial.to preset that recognizes the original column names, and each space maps to a project. From Pro up, any import rolls back in one click.

Side by side

The honest table, with proof.

Every row shows what each tool includes and, for ours, the plan it starts on. Pick a row to see the screen behind it.

ReTestimonial and Testimonial.to, capability by capability
CAPABILITYUsTestimonial.to
Collect
Custom fields from Pro
Testimonial.to: Video and text, with up to five custom fields.
✓
Free
✓
The form builder: the form's pages on the left with a switch for each, and a working preview of the rating page on the right.

The form builder. Each page of the form has a switch, and the preview on the right is the working form.

Stripe, Shopify, WooCommerce, Gumroad, Lemon Squeezy, Paddle or any webhook
Testimonial.to: One request email after a BCC, CSV or Zapier trigger, on Ultimate ($60); no reminders are documented.
✓
Premium
~
Google, G2, Capterra, Trustpilot, Yelp, Product Hunt, App Store, Booking.com. All 8 on Business
Testimonial.to: Review-site imports are run by hand; only social mentions are watched automatically, on Ultimate.
✓
Pro
~
Rewards for customers who leave a testimonial
Gift cards from Premium
Testimonial.to: Gift cards from Ultimate ($60).
✓
Pro
✓
Display
8 widget types, 64 styles. Every type from Pro
Testimonial.to: On the free plan.
✓
Free
✓
A share page for each testimonial
✓
Free
✓
Your own domain for walls and forms
One per project
Testimonial.to: From Starter ($30).
✓
Pro
✓
Review markup for stars in search results
Testimonial.to: From Ultimate ($60).
✓
Business
✓
Testimonials translated into 33 languages
Testimonial.to: It translates the collection page, not the testimonials.
✓
Business
—
Close the loop
Shows which proof you are missing, by persona, use case and objection
✓
Premium
—
One widget, different proof by page, campaign and referrer
✓
Premium
—
Which proof came before each conversion, and what it was worth
✓
Premium
—
Widget analytics, with events sent to GA4 or GTM
Testimonial.to: Numbers for videos and the Wall of Love page only; video numbers need Ultimate ($60).
✓
Pro
~
Amplify
Ready-made looks in four formats, with captions. Video testimonials from Pro
Testimonial.to: Share images on lower plans; the captioned video editor is on Ultimate+ ($120).
✓
Free
~
AI case studies drafted from a testimonial
Testimonial.to: From Ultimate ($60).
✓
Premium
✓
The inbox itself, with tags, saved views and filters, is on every plan
Testimonial.to: Sentiment tags are automatic; plain-language search runs only through your own AI agent.
✓
Premium
~
Plans
Signed outgoing webhooks
A testimonial's lifecycle events, sent to your own endpoint
Testimonial.to: From Ultimate ($60).
✓
Premium
✓
A public API
Not yet. Outgoing webhooks are the way in to your stack today
Testimonial.to: From Ultimate ($60), with Zapier.
—✓
A free plan to start on
10 text + 2 video testimonials, 2 widgets, 1 Wall of Love, no card required.
Testimonial.to: 10 text and 2 video testimonials in total.
✓
Free
✓
✓ included  ~ partial, with the reason beside it  — not offered. The plan under each of our marks is the lowest plan that includes it.Testimonial.to’s column was checked on 7 Oct 2026 against Testimonial.to pricing and Testimonial.to help centre. Features and plans change, so confirm on testimonial.to before deciding.
What “closing the loop” means

The wall is the first half.

These three are what the comparison turns on. The table above shows how far Testimonial.to goes on each.

Opening frame of the film “Proof Gap Autopilot: find the story your page is missing”.Watch the film · 2:30
Proof Gap Autopilot
A Wall of Love shows the testimonials you have. Proof Gap Autopilot shows the ones you don't: name the pages that matter, and it scores how well your proof covers each persona, use case and objection, then drafts the request for what is missing.
From PremiumLearn more →
Opening frame of the film “Contextual Proof Match: see the right proof meet the right context”.Watch the film · 2:34
Contextual Proof Match
One widget shows different proof to different visitors, matched on page, campaign and referrer, resolved server-side before the widget renders. The wall stays; the pricing page and the ad landing page each get the proof that fits them.
From PremiumLearn more →
Opening frame of the film “Proof Impact: see the journey behind your proof”.Watch the film · 2:34
Proof Impact
Proof Impact records which widget impressions came before each conversion and what those conversions were worth, per placement, with refunds taken out. On Business you can also test a widget against no widget.
From PremiumLearn more →
Pricing, dated

What each actually costs.

Testimonial.toas of October 2026
Free$0

2 video + 10 text testimonials total; unlimited X and LinkedIn imports; Wall of Love widgets; 2-minute video cap.

Starter$30/mo ($25/mo billed yearly)

Unlimited text, still 2 video testimonials total; social & review imports; custom domain; 1 form per space.

Ultimate$60/mo per space ($50/mo billed yearly)

Unlimited video, 1,000 automated invites/mo, API + webhooks + Zapier, eGift cards, AI case studies. Each extra space is +$60/mo (+$600/year on yearly billing).

Ultimate +$120/mo per space ($95/mo billed yearly)

Case study collection, NPS surveys, AI video editor, 3,000 invites/mo, unlimited team seats, SOC 2 Type II. Each extra space is +$120/mo (+$1,140/year on yearly billing).

Prices are month to month, with the yearly-billing rate in brackets. Ultimate and Ultimate+ are priced per space, so every additional product, brand, or client adds $60 or $120 a month ($600 or $1,140 a year on yearly billing). ReTestimonial's paid plans are licensed per project too, so compare like with like: month to month, one project on our Premium plan is $49, and one space on their Ultimate plan is $60.

ReTestimonialper active project · monthly billing available
Free$0

10 text + 2 video testimonials, 2 widgets, 1 Wall of Love, no card required.

Pro$29/mo

Unlimited text testimonials, 10 videos per project, every widget type, branding removal, a custom domain, import rollback.

Premium$49/mo

Unlimited video, Smart Invites, Contextual Proof Match, Proof Impact, outbound webhooks, 3 seats.

Business$79/mo

Translations into 33 languages, multi-clip video, Proof Impact experiments, auto-sync from all 8 review platforms, review markup for search results, 6 seats.

Each paid plan includes what the plan before it has. The price covers one active project, and each extra project adds one more. Yearly billing gets 2 months free. Full plan comparison →

Updated October 2026: what changed
  • Testimonial.to's prices are unchanged. Its headline figures are yearly-billing rates, so this page quotes month to month and shows the yearly rate beside it.
  • The table now credits Testimonial.to with review markup, AI case studies and gift cards on its Ultimate plan. Earlier versions marked those rows as partial.
  • An API row was added, which Testimonial.to has and we don't.

Testimonial.to facts last verified 7 Oct 2026 from Testimonial.to pricing and Testimonial.to help centre. Always confirm current pricing with the vendor.

Switching

Spaces become projects. The wall comes too.

The mental model transfers: each Testimonial.to space maps to a ReTestimonial project, with its own wall, widgets, and forms. Export a CSV per space and pick the Testimonial.to preset, which recognizes the original column names. The import runs in the background with duplicate detection, and one click rolls it back (Pro and up).

✓
Testimonial.to preset — Original column names recognized: names, quotes, ratings, dates, avatars.
✓
Space → project — The same boundaries you already think in: one import per space.
✓
Rollback on paid plans — From Pro up, every import job can be reverted in one click.
The importer's first step: CSV, XLSX and JSON templates, import presets for Senja and Testimonial.to, and the upload area.

The importer’s first step. Testimonial.to exports have their own preset.

A fair read

When Testimonial.to is the right call.

Testimonial.to defined this category and still does several things well. If these are what you're optimizing for, it's a reasonable pick, and the CSV door stays open both ways.

✓Unlimited X and LinkedIn imports on the free plan, a good way to seed a wall from praise you already have.
✓An API, webhooks and Zapier on Ultimate ($60). We have outgoing webhooks from Premium and no public API yet.
✓Brand Monitor tracks brand mentions across the web (2,000–5,000 mentions/month on Ultimate tiers). We don't offer mention monitoring.
✓NPS surveys with auto-routing on Ultimate+. If you want NPS and testimonials in one tool, that's their lane.
✓An AI testimonial video editor on Ultimate+ for automated video cleanup.
✓SOC 2 Type II compliance on Ultimate+, plus an Enterprise tier with SSO, which helps when a security review or a procurement team is part of the purchase.
Questions people ask

ReTestimonial vs Testimonial.to, answered.

Is ReTestimonial a good Testimonial.to alternative?

Yes, if you want proof to do more than sit on a wall. ReTestimonial keeps the model Testimonial.to made famous (walls, video-first collection, spaces that map to projects) and adds three things it has no equivalent for: Proof Gap Autopilot shows which proof you are missing, Contextual Proof Match shows each visitor the most relevant proof, and Proof Impact shows which proof came before each conversion. Both tools price per space or project; month to month, unlimited video starts at $49 per project on our Premium plan and at $60 per space on their Ultimate plan.

Can I import my Testimonial.to testimonials?

Yes. Export a CSV per space and pick the Testimonial.to preset in our importer. Original column names are recognized, each space maps to a ReTestimonial project, duplicates are caught by content hash, and from Pro up every import can be rolled back in one click.

How do the prices compare?

As of October 2026, month to month, Testimonial.to runs $0, $30, $60 per space, and $120 per space ($25, $50, and $95 on yearly billing), and each extra space adds another $60 or $120 a month ($600–$1,140 a year on yearly billing). ReTestimonial runs $0, $29, $49, and $79 a month, with paid plans licensed per project, and unlimited video testimonials start at our $49 Premium plan rather than at their $60 Ultimate tier.

What does Testimonial.to do better than ReTestimonial?

Several things. It has an API, webhooks and Zapier on its $60 Ultimate plan, where we have outgoing webhooks and no public API yet. X and LinkedIn imports are unlimited on its free plan. Brand Monitor tracks mentions of your brand, and NPS surveys with auto-routing come on Ultimate+. It holds SOC 2 Type II on Ultimate+ with SSO on its Enterprise tier. If an API, mention monitoring or NPS in the same tool is a hard requirement, Testimonial.to is the right call.

Do I lose my Wall of Love by switching?

No. Walls of Love are core to ReTestimonial too: every plan, Free included, comes with a hosted wall and embeddable widgets. The catalog runs to 8 widget types and 64 styles, with every type open from Pro, and your imported testimonials go straight into them.

Can I try ReTestimonial without creating an account?

Yes. The widget builder opens without sign-up: pick a style, add a few of your own reviews and see the widget. You keep it when you create a free account.

FREE PLAN · NO CARD · AUTO-MATCHED IMPORT

Bring your wall. Keep the receipts.

Import your Testimonial.to export this afternoon. The free plan needs no card, and paid plans can roll the import back in one click. No hard feelings either way.