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FeaturesManageTags & Organization

Tag once.
Find forever.

Color-coded labels, multi-select assignment, project-wide filtering. Turn an unstructured pile of testimonials into a queryable library — sliced by persona, source, use-case, sentiment, or anything else you decide matters.

The official 9 — pick one for every dimension that matters
red
orange
yellow
green
cyan
blue
violet
pink
gray
9
colors
consistent across project
tags
create as many as you need
5
scopes
inbox · wall · imports · API · dashboard
1
source of truth
rename cascades everywhere
VIDEOvia Smart Invite

We used to drown in a single "Testimonials" folder. Now every quote is tagged by persona, source, and use-case. Our marketing team finds exactly what they need in seconds.

Priya Mehta
Head of Customer Marketing · Northwind
tagsenterprisecase-study5-starpricing-pageq1-26
5 tags assigned
filter
enterprise23
case-study12
5-star87
35 testimonials · 2 active
01THE OFFICIAL NINE

Nine colors.
Pick a system, not a tag.

Tags can be any color (or none). But the curated palette is the same nine, everywhere — so if you decide blue means “enterprise” today, every blue chip across every screen carries that meaning forever.

red
#ef4444
SUGGESTED USE
Issues

Spam, complaints, escalation

bug-reportrefund-reqcomplaint
orange
#f97316
SUGGESTED USE
Time-bound

Quarters, launches, campaigns

q1-26launch-weekblack-fri
yellow
#eab308
SUGGESTED USE
Ratings

Highlight tier · standout reviews

5-starhero-quotefeatured
green
#22c55e
SUGGESTED USE
Approved

Greenlit · production-ready

legal-okhero-pageapproved
cyan
#06b6d4
SUGGESTED USE
Type

Format · medium · channel

videoaudiolong-form
blue
#3b82f6
SUGGESTED USE
Persona

Customer segment · ICP

enterprisesmbagency
violet
#8b5cf6
SUGGESTED USE
Use-case

Story arc · marketing intent

case-studyobjectionsocial
pink
#ec4899
SUGGESTED USE
Routing

Where it goes downstream

pricing-pghomepagecarousel
gray
#6b7280
SUGGESTED USE
Internal

Operational · housekeeping

needs-editfollow-updraft
Suggestions, not rules. The dimensions above are how teams typically organize their library — but tags are yours to define. Pick the system your team will actually remember.
02THE ASSIGNMENT POPOVER

One popover.
Anywhere a testimonial lives.

The same 264px popover surfaces from the inbox, the row detail, the bulk-action bar, the imports modal, and the wall picker. Multi-select with checkboxes. Search auto-appears past 5 tags. Counts always live.

Surfaces in
5 places · always 264px
Search
Appears past 5 tags
Multi-select
Checkboxes · live update
Auto-save
No "Apply" button needed
Marcus Chen · stride.app
The Wall of Love widget paid for itself in the first quarter…
Assign Tags
Search tags...
enterprise(23)
smb(8)
case-study(12)
objection-handling(7)
5-star(87)
video(41)
pricing-page(19)
q1-26(32)
Manage Tags
Create, rename, colorize, and delete tags for organizing your testimonials.
q2-launch|
Search tags...
7 tags in this project
enterprise(23)
customer-story|
5-star(87)
pricing-page(19)
video(41)
objection-handling(7)
needs-edit(3)
Color picker · 5×2 grid
Deleting a tag removes it from all testimonials permanently.
03THE MANAGE MODAL

Tags are first-class.

Not strings sprinkled into a description. Tags are project-level objects with names, colors, counts, and history. Edit one place; every testimonial that wears it updates instantly.

Create
Press Enter. Tag is project-wide instantly.
Rename
Cascades to every testimonial — no orphans.
Recolor
Pick from the nine, or remove for neutral gray.
Delete
Confirmation modal · plain count of affected rows.
Search
Filter the list past 5 tags · keyboard friendly.
04EVERY SURFACE, EVERY LAYER

One tag.
Five places it shows up.

Tags are not a moderation feature — they're an organizational primitive. Filter the inbox, push to walls, narrow imports, slice the dashboard, query the API. Same tag, every layer.

01
Inbox toolbar
Tag chip filters the entire view. Sticky URL — share a filtered link.
enterprise ×+tag23 results
02
Row detail
Tags appear inline on every card · click to assign or remove.
“We collected 312 testimonials in our first 90 days…”
enterprisecase-studyvideo
03
Bulk action bar
Multi-select 200 rows → assign tag once → applied to every one.
200+case-study⇧T
04
Imports
Apply default tags to every row of a CSV/JSON import in one click.
Apply to all imported
g2-janimported+ 47 rows
05
Wall picker
Filter walls by tag — only push 5-star case studies to the homepage.
Homepage Wallfilter:5-star
05THE TAG LIFECYCLE

Six verbs.
That's the whole system.

Every tag in your library passes through these six states. Once you've done the loop once, you've mastered the entire feature.

01
Create

Type a name · pick a color from the nine · save

02
Assign

From row · popover · bulk · import · API

03
Filter

Inbox · wall · dashboard · import scope

04
Recolor

Pick a different swatch · cascades everywhere

05
Rename

Edit in modal · every reference updates

06
Delete

Confirmation · removes from N testimonials

Renames cascade. Deletes cascade. Recolors cascade.

Tags are referenced, not duplicated — so a single edit propagates to every testimonial wearing the tag, instantly.

✓ atomic · ✓ idempotent · ✓ logged
#
enterprisecase-study5-starpricing-pagevideoq1-26objectionhomepage

Stop searching. Start filtering.

Tags & Organization are on every plan, including the free tier. Nine colors, infinite tags, and a system that scales from 10 testimonials to 10,000 without breaking a sweat.

No credit card · 100 testimonials free · Tags on every tier