Sign inStart free
NEWProof Intelligence · 04/AI Sentiment AnalysisPremium+

Read between the lines.

Every testimonial gets x-rayed: sentiment, themes, use cases, features, personas, objections, outcomes. New and edited ones are queued for analysis on their own, ready to filter, sort and showcase — without touching a spreadsheet.

Dimensions read12 per testimonial
LanguageDetected per quote
Cost1 credit each
Proof Intelligence/sample analysis
analyzed
MC
Maya Chen · Head of Ops, Northbeam Studio
form submission · 04 may
“Replaced 3 tools in one move. Setup took a coffee break — my whole team lives in the shared inbox now. Pricing was the only hesitation, but ROI was clear by week 2.”
Sentiment
POSITIVE92
Showcase score
89/100
Recommend
Case study
Themes
Switching tools
92
Setup speed
88
Team adoption
71
Personas
Head of Ops
81
Team lead
64
Use cases
Replacing several tools
90
Team rollout
72
Features
Shared inbox
84
Objections
Pricing
01The problem

You have thousands of testimonials. You can find six.

Praise piles up faster than anyone can read it. Marketing wants quotes about pricing. Sales wants Head-of-Ops voices. Product wants the objection nobody’s solving. Without structure, every request becomes another long Cmd-F session.

Sentiment Analysis reads each new or edited testimonial on its own and tags twelve dimensions — sentiment, themes, use cases, features, personas, objections, outcomes, and more. The library becomes searchable proof, not a graveyard.

0–100sentiment and showcase scores on every analyzed testimonial, with the customer’s own words quoted as evidence wherever the analysis finds them.
WITHOUT TAGGING2,847 quotes
positive quotes about pricing from the last 90 days↵
full-text only. Returns every quote with the word “pricing” — praise, complaints and passing mentions of “the pricing page” alike. Positive? You read them one by one to find out.
WITH SENTIMENT ANALYSIS2,847 · analyzed
theme: Pricingsentiment: Positivedate: last 90 days
Sample · 17 matches
“Worth every dollar — finance gave me zero pushback on year 2.” — D. Reyes, CFO @ Hourglass
02Twelve dimensions

Every quote, x-rayed across twelve dimensions.

One AI call, twelve answers — plus a 0–100 showcase score, two summaries and the asset it suits best. An edited testimonial is analyzed again; approving or tagging one costs nothing.

Sentiment

A label (positive, mixed, neutral or negative) and a score from 0 to 100.

positive · 92mixednegative
Themes

Up to eight topics, named in plain English and scored 0–100, with one marked as primary.

onboardingpricingsupport
Use cases

What the customer uses the product for, scored 0–100, with one marked as primary.

team reportingclient onboarding
Features

Product features the customer names, scored 0–100, with one marked as primary.

shared inboxreporting
Personas

Who is speaking, read from the words and the author’s title and company, scored 0–100.

FounderHead of OpsCFO
Audience

Role, industry and company size, when the testimonial gives them away, each with a confidence.

role: CFOindustry: SaaS
Pain points

The problem the customer had before they found the product.

tool sprawlspreadsheet tracking
Objections

What the customer hesitated over or pushed back on.

pricingsetup time
Outcomes

The results the customer describes, with the numbers when they give them.

saved 12h a weekpaid back by week 2
Trust signals

What makes it believable: specific numbers, named results, a before and after.

specific numberbefore and after
Key phrases

Short phrases that capture what the customer said.

replaced 3 toolscoffee-break setup
Quote candidates

Up to eight pull quotes, each scored 0–100, with a line on why it works.

score 88why it works
03How it flows

Quote in, tags out — on its own.

A new or edited testimonial is found within minutes and queued on its own, and the queue is worked every minute. Nothing to press, no export to run.

1Arrive
A testimonial comes in
From a form, an import, a review platform, or added by hand. Approved and pending testimonials are analyzed; archived and spam ones are skipped.
type: TEXT
status: PENDING
source: form_submission
2Queue
Picked up on its own
A check every few minutes finds testimonials with no analysis, or edited since their last one, and queues them while the project’s automatic analysis is on and it has credits.
analysis: MISSING
automatic: on
job: PENDING
3Analyze
One structured call
The words, a video’s transcript, the author’s title and company, and custom field answers go to the model in a single call. It uses 1 credit.
job: ANALYZE
model calls: 1
credits: 1
4Check
Fits the schema, or fails
The answer must fit a fixed schema: labels from fixed lists, scores from 0 to 100, at most eight items a list. A failed analysis gives its credit back and is tried again.
sentimentScore: 0–100
themes: up to 8
on failure: refund
5Use
Saved with the testimonial
The inbox’s filters and AI search, widget and wall auto-sync rules, Proof Gaps and Insights all read it.
analysis: READY
filter: sentiment, theme
sort: AI score
04Insights

Themes in plain English. Counted for you.

Each analysis names a testimonial’s themes in plain English and marks one as primary. The Insights page counts your analyzed testimonials by primary theme, by feature and by sentiment, and puts the strongest proof beside the counts.

Theme and feature breakdowns
The most common primary themes and features across your analyzed testimonials, with a count for each.
Pain point → outcome
The pairs that come up most often: the problem a customer had, and the result they describe.
Strongest proof
Testimonials ranked by showcase score, with the top quote candidates beside them.
Theme breakdownsample project
top 8
Onboarding speed
88
Customer support
71
Pricing
64
Team collaboration
52
Reporting
41
Mobile app
33
Switching tools
29
Integrations
22
count = analyzed testimonials with this primary themesample data
05Smart filters

Ask in plain English. Get filters you can see and edit.

AI search turns a request into the inbox’s own filters — sentiment, theme, feature, use case, rating, date, source and more — using only values your project already has, and it uses no credits. Save the result as a personal or team view.

Team views
new search
Positive video testimonials about onboarding from the last 90 days12 matches · sample
type: Videosentiment: Positivetheme: Onboardingdate: last 90 days
"Setup took an afternoon. The walkthrough answered every question before we asked it."
N. Okafor · Ops Lead @ Fernwood
Positive · 90Onboardingvideo
"We were live the same day. Getting the whole team on board took one call."
R. Lind · Founder @ Capsule
Positive · 86Onboardingvideo
"Our new hires were up and running in their first week."
S. Iyer · CFO @ Hourglass
Positive · 81Onboardingvideo
Save as viewEdit filters
06In the inbox

Open a testimonial. The analysis is right there.

Each analyzed testimonial has a Proof Intelligence panel in the inbox: its sentiment, primary theme and feature, showcase score, a summary, themes and use cases, pain points and outcomes, and quote candidates with why each one works.

Proof Intelligence
sample analysis · Maya Chen

Summary. An operations lead replaced three tools with one, had the team set up in an afternoon, and saw a return by the second week. Price was the only hesitation.

Quote candidates

“Replaced 3 tools in one move.”
Short and concrete; it fits a pricing page.88
“Setup took a coffee break — my whole team lives in the shared inbox now.”
Answers the setup worry in the customer’s own words.81
Create case study · 2 creditsEmphasize text · 1 credit
Sentiment
a label and a 0–100 score
Positive · 92
Primary theme
the main topic
Switching tools
Primary feature
the feature it is most about
Shared inbox
Showcase score
fit for marketing, 0–100
89
07Control

It runs on its own. You decide when it doesn’t.

Analysis spends AI credits, so the cost is shown before anything runs and automatic analysis has a switch for each project.

1
Edit it, and it is read again
With automatic analysis on, an edited testimonial is analyzed again for 1 credit. Approving or tagging it changes nothing the analysis reads, so that refresh is free.
2
Reanalyze on demand
A testimonial’s AI menu runs a fresh analysis for 1 credit, and asks before it uses it.
3
Start Analysis for the rest
The Proof AI window shows how many testimonials are waiting and how many credits analyzing them will use. Free refreshes are not counted.
4
Switch it off per project
With automatic analysis off, nothing in the project is analyzed and no credit is used until someone starts an analysis.
Proof AIsample project
Analysis coverage
210/240 analyzed
88%
coverage
21 missing9 stale
Resume Analysis24 credits6 of the 30 cost nothing: since the analysis, nothing it reads has changed (an approval or a tag doesn't count).
Analyze testimonials automatically
Every testimonial in this project that is not analyzed yet, or has changed since, is analyzed on its own. Each one uses 1 credit, purchased credits included.
08Where it travels

Tagged once. Used across the product.

Inbox filters & views
Filter by sentiment, theme, feature, use case or recommended asset, sort by AI score, and save it as a personal or team view.
Widgets
Auto-sync rules filter by sentiment, theme, feature, use case and a minimum showcase score, sort by that score, or spread picks across themes.
Wall of Love
An auto-sync wall takes the same AI rules, so it fills with the testimonials that fit them.
Proof Gaps
Checks the personas, use cases, features and objections a page names against your analyzed testimonials.
Insights
Sentiment, theme and feature breakdowns, pain point → outcome pairs, the strongest proof and the top quote candidates.
Case studies
Draft a case study (2 credits) or emphasized text (1 credit) from an analyzed testimonial.
09Specs

What it reads. What it costs.

One AI call per testimonial, its answer checked against a fixed schema before it is saved, and a credit you can see for each one.

ReadsThe testimonial’s text, a video’s transcript when it has one, its title and star rating, the author’s name, title and company, where it came from, and its custom field answers.
ReturnsA sentiment label and 0–100 score; a primary theme, use case, feature and persona; up to eight entries in each list; a 0–100 showcase score; a short and a marketing summary; the asset it suits best; its language.
ChecksThe answer must fit a fixed schema, or nothing is saved. Scores are the model’s judgment of the words, not a measured result.
AnalyzesApproved and pending testimonials. Archived and spam ones are skipped.
RunsOn its own for new and edited testimonials while the project’s switch is on, and on request with Start Analysis or Reanalyze.
Costs1 credit per analysis. A refresh where nothing it reads changed is free, and a failed analysis gives its credit back.
CreditsIncluded each month, per project: Premium 50, Business 150. Packs of 100, 500 and 1,000 can be added.
AI searchTurns a request into the inbox’s own filters, using only values your project has. Uses no credits.
PlansPremium and Business
Sentiment Analysis · Premium+

Stop reading. Start using.

Every quote, read and tagged. Your library becomes a search engine for proof.

Premium and Business · 1 credit per analysis