Built to convert, not just to decorate.
Rhythm down the page
Alternating sides give a long list a visual beat, so scrolling through many testimonials feels like a journey rather than a wall of text.
Reveals as you scroll
Cards animate into view as they enter the viewport, keeping attention moving down the page and each testimonial feeling like its own moment.
Sides, connectors and width are yours
Choose which side the list starts on, the connector style between cards, whether markers show, and how wide the cards run.
One tag, isolated and async
Rendered in Shadow DOM and loaded asynchronously — the zig-zag and scroll reveal never touch your page's CSS or its load speed.
Placements that earn their pixels.
Story and timeline sections
The alternating rhythm suits a narrative — walk visitors through customer stories as if down a timeline.
Long landing pages
Break up a long page with a proof section that has movement and structure instead of a flat stack.
Process and journey pages
Pair each step of a customer journey with a matching quote, alternating down the page.
From first testimonial to first embed.
Collect your testimonials
Gather text and video testimonials with collection forms, import them from CSV, or sync reviews straight from Google, G2, Capterra, Trustpilot, Product Hunt and social media.
Pick this style in the builder
Choose the style, then make it yours — colors, fonts, spacing, and per-element design controls, with a live preview of exactly what will ship.
Paste one script tag
Copy the embed snippet into any website — WordPress, Webflow, Shopify, Framer, Next.js, anything that renders HTML. Publish updates from the dashboard without touching your site again.
Other styles worth a look.
Everything else you'd ask.
Can I add the Alternating list without touching code?
Yes — copy the embed snippet from the builder and paste it into your page. It's one script tag and a div, and it works on WordPress, Webflow, Shopify, Framer, Wix and custom sites.
Which side do the cards start on, and can I change it?
You choose — start the zig-zag on the left or right, set how wide the cards run, and decide whether adjacent cards overlap slightly for a tighter weave.
What connects the cards, and do they animate in?
Pick a line, dots or no connector between cards, show or hide the markers, and turn on the scroll reveal so each card animates into view as you reach it.
Can I choose what shows on each card?
Yes — toggle avatars, ratings, dates, sources and company names, and restyle each element with per-element design controls.
Is the Alternating List free?
List widgets, including the Alternating List, are available from the Pro plan. The free plan includes the Carousel, Masonry, Badge and Video widget types — and you can preview every style in the builder first.