Built to convert, not just to decorate.
Answers without the marketing voice
“Is it hard to set up?” answered by your own FAQ is expected; answered by three customers who worried about the same thing, it's disarming. Peer words beat brand words at objection time.
You choose the questions
Curate up to eight questions — the doubts you actually hear on sales calls — and attach up to three testimonials to each. On Premium plans, AI clusters the objections it finds in your analyzed reviews and proposes groups; you approve every one.
An accordion that respects the page
Groups expand with a smooth height animation (static under reduced-motion), start first-open or all-closed, and compact answer cards keep long quotes clamped until a click opens the full story.
Full stories on demand
Clicking an answer card opens the Spotlight modal scoped to that question — visitors page through that objection's answers without losing their place.
Placements that earn their pixels.
Pricing page objection blocks
Put “Is it worth it?” right under the plans — and let customers who hesitated answer it.
Bottom-of-funnel landing pages
Pair each ad promise with the doubt it triggers and the customer who resolved it.
Onboarding and migration pages
Switching tools is scary. “How long did migration take?” answered by people who did it beats any reassurance you could write.
From first testimonial to first embed.
Collect your testimonials
Gather text and video testimonials with collection forms, import them from CSV, or sync reviews straight from Google, G2, Capterra, Trustpilot, Product Hunt and social media.
Pick this style in the builder
Choose the style, then make it yours — colors, fonts, spacing, and per-element design controls, with a live preview of exactly what will ship.
Paste one script tag
Copy the embed snippet into any website — WordPress, Webflow, Shopify, Framer, Next.js, anything that renders HTML. Publish updates from the dashboard without touching your site again.
Other styles worth a look.
Everything else you'd ask.
How do I pick the questions?
Write up to eight in the builder — most teams lift them straight from sales calls and support tickets. Attach up to three testimonials to each; a question with no resolvable testimonial stays hidden on the live widget rather than rendering empty.
Can AI build the groups for me?
On Premium and Business plans, AI clusters the objections it finds in your analyzed testimonials, proposes a question phrasing for each recurring theme, and picks the strongest answers. Every suggestion lands in the builder for you to edit or accept — nothing publishes on its own.
What happens when a visitor clicks an answer?
The Spotlight modal opens with the full testimonial — complete text, author, rating and source — and prev/next stays inside that question's answers.
Does it emit FAQ structured data?
Not yet — the widget renders your questions visually but deliberately doesn't inject FAQPage JSON-LD in this version, so it can't conflict with your page's own structured data.
Is Objection Answers free?
List widgets, including Objection Answers, are available from the Pro plan. The free plan includes the Carousel, Masonry, Badge and Video widget types — and you can preview every style in the builder first.